Commentary on various aspects of publishing and marketing, primarily focused on books, magazines, and social media.
As an unashamed, born again player of Dungeons & Dungeons, I was excited by last month's official announcement that Devil's Due was on the verge of "acquir[ing] the license to the entire D&D® library." While I've enjoyed some of the D&D-based novels TSR/Wizards of the Coast has published over the years, too many of them have been bland, formulaic marketing promotions for their latest gaming supplements or campaign setting, and I hadn't picked up a comic book version in...well, ever, actually.My return to D&D two years ago coincided with my return to comic books, and it was at my first…
It's a sad fact in the comics industry today that succesfully launching a brand new title is a Herculean feat for the Big Two, requiring a massive marketing and promotion campaign with no guarantees of success. For independent publishers, it's a near impossible task. Even sadder is the fact that the lower half of the Diamond Top 100 - wholly dominated by mainstream super-heroes, historied licenses and/or A-list creators - typically bottoms out around 25,000 copies, making "successful" a somewhat relative term. So what to do when a really good comic book comes along, one not in the front of…
It's no secret that creative types can be pretty thin-skinned when it comes to their art, especially when they're in their early developmental stages. Personally, when I first got into the poetry slam scene - competitive poetry readings, for the uninitiated, where original poems are performed and then judged on a scale of 0-10 by five random members of the audience - I was pretty thin-skinned, ready to curse out, throw beers at, or fight judges who gave my poems low scores. After awhile, as happens to most poets on the scene, I matured, wrote and performed better poems, and…
Marvel EIC, Joe Quesada, and his main partner in crime, Brian Michael Bendis, caused a minor tempest in a teapot a couple of weeks ago during Newsarama's "Quesadarama" PR stunt that gave Quesada "control" of the site for the week. He posted an entertaining mix of informative and self-indulgent interviews with the likes of Kevin Smith, Allan Heinberg and, in a series of five installments, Bendis. During the third installment, the duo hypocritically riffed on the state of online journalism and the merits of Rich Johnston's rumor column, Lying in the Gutters, as well as the signal-to-noise ratio on various…
I was still out of comics back in 2000 when Marvel pulled off its Sentry hoax, pretending to have discovered a Silver Age creation of Stan Lee's that pre-dated even the Fantastic Four, and getting that bastion of reputable comics journalism, Wizard, to go along with the stunt. Purportedly their answer to Superman, but with the personal foibles that were Marvel's forte, even Lee played along, claiming to remember shelving the character because he was "so powerful, he could very well have destroyed the entire Marvel Universe and everything we were planning." They even created, and then killed, a fictional…
In Part I of this two-part interview, Arcana Studio's Publisher, Sean Patrick O'Reilly talked about Arcana's successful first year, what really happened with Ant and Image, how Ezra became their most popular title, and what it takes to succeed in the comic book business. Today in Part II, we take a peek into Arcana's future, talking more about marketing, the pros and cons of Free Comic Book Day, and get an exclusive announcement about, and sneak peek at, their newest title, The Assassin. Comic Book Commentary: Looking to the future, you have six new titles listed as coming soon on…
In the midst of my ever-growing pull list, there is an elite group of comic books that rank as Must-Buys, even if it means eating Ramen for lunch all week! Two of the books currently in that group are published by Arcana Studio, the fledgling Canadian indie that is home to 100 Girls and Ezra. "Arcana Studio was formed in 2004 by Sean Patrick O'Reilly...with a vivid dream and much ambition." Coming off of a successful first year, I caught up with O'Reilly online last night, still recovering from his trip to this weekend's Emerald City ComiCon. Two hours later,…
