COMMENT: Civil War, Indies and Marketing 101
The interesting discussion over on The Engine about the potential opportunity Marvel's Civil War flub has opened up for indies misses a key point: your average Civil War reader doesn't care about non-Marvel titles, and condescendingly referring to those titles as "spandex super fights" or "Muscular Mutant Man Monthly" suggests they're not your audience anyway, no matter what's on the shelves that week.That point aside, though, there's some good information in there, not the least of which is that few comics creators know how to approach marketing, and even the bigger names feel a bit hamstrung by an industry that…