Big Change for GOOD: When Publishing Content Isn’t Enough
A large part of GOOD’s appeal was its unique business model, its compelling mission, and its target audience: “For People Who Give a Damn.” While not replicable in any scalable way, it had a far more noble mission than the mercenary and fickle “connecting advertisers to eyeballs” model of most magazines, and it looks like that mission ultimately forced a complete and radical rethinking of the magazine itself.
Random Thoughts on a Summer Friday (In Which I’ve Buried the Lede)
That “Local First” angle is what disturbs me the most, latching on to a legitimate movement whose most compelling hook focuses on locally sourced goods and sustainability, to support booksellers whose primary focus is usually selling the products of multi-national corporations who treat them like second-class citizens. The bookstores that are true pillars of their communities don’t need hollow slogans and dreams of going viral on YouTube, because they prove on a daily basis why they matter to their communities.
Dear Hipsters: Please Don’t Ruin New Orleans For Me
If you’re eyeballing New Orleans, do so with the big picture in mind and think about the future. Their school system is a tangled mess of ill-conceived “reforms,” and since I suspect you’re going to love it there and some of you will end up living there and having kids, start paying attention now and look for ways to have a positive impact.
The Avengers, John Carter, and “A little old fashioned…”
Joss Whedon reached deep down and tapped into what made the comics of the 60s and 70s so much fun, inspiring a generation of creators who were subsequently side-tracked by a misunderstanding of Alan Moore’s Watchmen. It’s the kind of movie DC’s stable of characters (other than Batman) are best-suited for and will likely never get, and in some ways, it reminded me of the unfairly maligned John Carter (of Mars).
Achievement Unlocked: Tough Mudder
Hands down, Tough Mudder is the most physically and mentally challenging thing I’ve ever done, and I loved every minute of it! The temperature was still below 40 degrees when we started just past 9:40am, but the adrenaline was flowing and for the first half of the 12-mile course, it was surprisingly smooth sailing.
Why DRM is a Toothless Boogeyman, Ebooks are like Video Games, and Amazon is the Winner
It’s not a huge stretch to posit Amazon as the reverse-Valve of the ebook world, constantly pushing the envelope in unexpected ways, aggressively experimenting with pricing, developing a core of popular franchises, while staying focused on delivering and optimizing the best consumer experience.
Rethinking Engagement: Facebook and Permission Marketing
If you think of a “Like” as an opt-in, you’re as close to the value proposition of an email list as it gets outside of actually acquiring that email, and you should treat the content you post to your Facebook Page with as much care and attention as you do your email newsletters. Even better, think of your Facebook Page as a key component of your brand’s overall audience development strategy, complementing your website and email program, and as your audience there grows, leverage Facebook Insights as aggressively as your web analytics to inform and evolve your content strategy.
Pottermore—When Disintermediation Goes Awry
While it’s interesting to see the affiliate script flipped on Amazon, with their redirecting traffic to purchase the ebooks (surely with a nice cut of the revenue), the user experience leaves a lot to be desired, especially if you’re used to purchasing your ebooks via the Kindle itself and/or the apps. The whole setup seems to be targeting hardcore fans—most of whom have probably already downloaded the ebooks for free via a torrent site—while asking the more casual reader to jump through hoops Amazon and B&N, in particular, have worked hard to eliminate.
How John Carter MIGHT Get a Sequel, Despite Disney’s Apparent Efforts to Kill It
Licensing decisions are made well in advance of the release of a movie, so I have to wonder if this had anything to do with Burroughs’ estate, what’s considered public domain and who has the rights to what’s not, but it’s difficult to justify treating this movie like a niche play—not with a reported $250m budget on the line.
John Carter of Earth-Two?
In an alternate dimension, where we’re a less cynical culture and hollow crap like Avatar and The Lorax tank at the box office, John Carter would be lauded for what it is: an unapologetic, old-fashioned swashbuckling adventure for all ages.