“Most book marketing advice comes from authors who’ve had commercial success with books but no actual marketing experience. Many are taking advice that isn’t meant for them yet because they're not where they need to be,” explained Kilby Blades, an award-winning indie author and professional marketer, sharing practical insights for effective paid marketing strategies with WDC19 attendees.
I read (and listen to) a lot about what's happening in marketing and media these days, and while the desire for clicks and the illusion of engagement generates a lot of useless noise, there are still some good, actionable insights being put out there that can be easily missed. I share the good stuff on Twitter and LinkedIn when I find it, but "Marketing Memos" is a weekly(ish) selection of 3-5 of the most interesting and insightful articles and podcast episodes—curated after I've had a chance to process them and identify the best.
"Market research is a very dry, dull topic, but finding and connecting with readers is how we make money." Too often, market research is limited to the basics—high-level demographics (age, gender, income) and/or broad genre interests (science fiction, romance)—leading to target audiences that either don't actually exist, or worse, reflect the researchers' personal interests. To find the right readers for a specific book or author, Amy Collins encourages writers to set aside personal assumptions and dig deeper.
I read (and listen to) a lot about what's happening in marketing and media these days, and while the desire for clicks and the illusion of engagement generates a lot of useless noise, there are still some good, actionable insights being put out there that can be easily missed. I share the good stuff on Twitter and LinkedIn when I find it, but "Marketing Memos" is a weekly(ish) selection of 3-5 of the most interesting and insightful articles and podcast episodes—curated after I've had a chance to process them and identify the best.
The weirdest Summer of my professional career came to a surreal close this past weekend as I attended the Writer's Digest Annual Conference as a speaker and journalist rather than the publisher and marketing director who curated ~80% of the event before my departure in early July. I'm obviously still biased, but overall, it was an invigorating experience—from the amazing keynotes and insightful presenters, to the mini-reunion with some of my all-time favorite colleagues, all survivors of F+W Media's disastrous bankruptcy process that seems to have ended relatively well... for Writer's Digest, at least.
I read (and listen to) a lot about what's happening in marketing and media these days, and while the desire for clicks and the illusion of engagement generates a lot of useless noise, there are still some good, actionable insights being put out there that can be easily missed. I share the good stuff on Twitter and LinkedIn when I find it, but "Marketing Memos" is a weekly selection of 3-5 of the most interesting and insightful articles and podcast episodes—curated after I've had a chance to process them and identify the best.
I read (and listen to) a lot about what's happening in marketing and media these days, and while the desire for clicks and the illusion of engagement generates a lot of useless noise, there are still some good, actionable insights being put out there that can be easily missed. I share the good stuff on Twitter and LinkedIn when I find it, but "Marketing Memos" is a weekly selection of 3-5 of the most interesting and insightful articles and podcast episodes—curated after I've had a chance to process them and identify the best.