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8 Marketing Posts for Proactive Writers

There’s been a notable spike in new traffic here lately, partly from Twitter and partly from the blog being favorably cited recently by Editor Unleashed and ASMP’s Strictly Business Blog. (Thanks!) In light of my last two posts being a bit more ranty than usual, and my schedule next week being crazy, I thought it

Avatar: Me, in front of my bookshelves, wearing a black t-shirt that says, "runner" on it.

Feminista!’s List of 100 Best Works by Women Writers

I did so much better with the BBC top 100 list that included all those children’s books and titles by dead white men we were required to read in school. I’d only read 18 of the 100 best works by women. So, I’ve challenged myself to read all 100, including rereading the ones I’d read

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New Media’s Credibility Problem

By offering consumers a low cost digital product, the economics of ebooks create a virtuous, self-reinforcing cycle. The low price expands the available market by making it affordable to more consumers; low production and distribution expenses allow the publisher to earn a healthy margin; and the larger addressable market allows publishers to sell more units

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Motivational Cliches Aren’t Business Models

“If the people who make the decisions are the people who will also bear the consequences of those decisions, perhaps better decisions will result.” John Abrams, The Company We Keep: Reinventing Small Business for People, Community and Place I hate pundits. [ETA: Maybe I should have said I hate Twitter? Update at the end of

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6Qs: Richard Eoin Nash, Social Publisher

“Basically, the best-selling five hundred books each year will likely be published much like Little Brown publishes James Patterson, on a TV production model, or like Scholastic did Harry Potter and Doubleday Dan Brown, on a big Hollywood blockbuster model. The rest will be published by niche social publishing communities.” —About Richard Eoin Nash Richard

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On Branding, Tribes, and Seth Godin Goes Wild

“If you can just assemble these 30,000, 50,000, 100,000 people who love literary fiction, then you’ve earned the right to be the ringleader, the leader of that tribe—and you’ll never, ever again have trouble selling literary fiction.” –Seth Godin, How to Fix the Publishing Industry Seth Godin arguably did not have the Best Week Ever

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Testing Smashwords with my Free eBook #wdc09

I had the pleasure of attending the first Writer’s Digest Conference last weekend and had a blast. Great presenters; great insights; a fun time at the least pretentious poetry slam I’ve ever been part of that didn’t involve teenagers. Work’s been crazy the past couple of weeks with some exciting transition happening, but I do intend to

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Using My Powers for Good

GOOD poetry, GOOD times. GOOD cause. the louderAUCTION The louderAUCTION supports all of the good work of the louderARTS Project.  Proceeds from the event will help our nationally acclaimed team go to the 2010 National Poetry Slam and support all of the good work we do year-round, offsetting the cost of providing workshops, our renowned

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Will eBook Exuberance Kill Publishing?

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off.” –Steve Jobs, Steve Jobs

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Freemium for writers is two debates

[This is a guest post by Dan Holloway. His info is at the end of the post.] The battle isn’t getting people to pay; it’s getting people to read. If they do read, they might not pay. If they don’t read, they’ll never pay. Writers who use the “freemium” model face two distinct challenges, and

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