At just over 5k—my official time and pace: 42:43.30; 11:33/M; #894 overall for men, equaled 3.75 miles—the course was closer to what I imagine a good trail run is like, with a lot of hills, mud and water, and a bunch of moderately challenging obstacles peppered throughout.
A large part of GOOD's appeal was its unique business model, its compelling mission, and its target audience: "For People Who Give a Damn." While not replicable in any scalable way, it had a far more noble mission than the mercenary and fickle "connecting advertisers to eyeballs" model of most magazines, and it looks like that mission ultimately forced a complete and radical rethinking of the magazine itself.
That "Local First" angle is what disturbs me the most, latching on to a legitimate movement whose most compelling hook focuses on locally sourced goods and sustainability, to support booksellers whose primary focus is usually selling the products of multi-national corporations who treat them like second-class citizens. The bookstores that are true pillars of their communities don't need hollow slogans and dreams of going viral on YouTube, because they prove on a daily basis why they matter to their communities.
If you're eyeballing New Orleans, do so with the big picture in mind and think about the future. Their school system is a tangled mess of ill-conceived "reforms," and since I suspect you're going to love it there and some of you will end up living there and having kids, start paying attention now and look for ways to have a positive impact.
Joss Whedon reached deep down and tapped into what made the comics of the 60s and 70s so much fun, inspiring a generation of creators who were subsequently side-tracked by a misunderstanding of Alan Moore's Watchmen. It's the kind of movie DC's stable of characters (other than Batman) are best-suited for and will likely never get, and in some ways, it reminded me of the unfairly maligned John Carter (of Mars).
Hands down, Tough Mudder is the most physically and mentally challenging thing I've ever done, and I loved every minute of it! The temperature was still below 40 degrees when we started just past 9:40am, but the adrenaline was flowing and for the first half of the 12-mile course, it was surprisingly smooth sailing.
It's not a huge stretch to posit Amazon as the reverse-Valve of the ebook world, constantly pushing the envelope in unexpected ways, aggressively experimenting with pricing, developing a core of popular franchises, while staying focused on delivering and optimizing the best consumer experience.