When Content is Everywhere, Marketing is Queen

Right now, the relative ease of digital publishing -- not yet the equivalent of blogging, but getting closer every week -- and the exceptional successes of a relative handful of authors masks the larger challenges ahead for authors and publishers alike, regardless of their business model: discoverability.

Continue ReadingWhen Content is Everywhere, Marketing is Queen

Poke the Box, by Seth Godin

One of Godin's running themes throughout Poke is to be an initiator, and that risking failure is the best road to achieving success, and by making Poke the Box the first offering from The Domino Project, he's practicing what he preaches. He initiated, he shipped, and he pretty much failed to deliver a good book.

Continue ReadingPoke the Box, by Seth Godin

DIY’s Great, But WHO Are We Doing it For?

"Just do it!" was definitely an underlying theme of the day as the deceptively sexy notion of the "democratization" of content creation and distribution was frequently noted, but I realized towards the end of the day, what was missing was any reference to the issue of access, and the ever-widening digital divide.

Continue ReadingDIY’s Great, But WHO Are We Doing it For?

Why I Love Librarians, and Publishers Should, Too

I find it somewhat ironic that, at the same time publishers are scrambling to fill ill-advised budget gaps left by their blind co-dependence on Borders, HarperCollins decides to play hardball with the one channel that offers the maximum combination of discoverability and NON-RETURNABILITY.

Continue ReadingWhy I Love Librarians, and Publishers Should, Too

No more posts to load