While Epic Mickey can certainly be used as an example of transmedia development, I'd argue that the process only got it half right since there doesn't appear to be an integrated marketing plan in effect.
While Twitter has only become even more valuable since then as a professional networking tool, I still look to blogs for deeper engagement, and subscribe to feeds of blogs that offer real value.
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it's a combination of email and ecommerce.
The plan for 2011, or at least part of it, will likely include continued defragging of my online presence and repositioning this site to once again be Command Central: All Things Guy -- writer, poet, marketer, publisher, optimist, malcontent -- no matter what new interests and passions the new year may bring my way.
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that's gathered around Digital Book World over the past year.
The situation is dire, the film warns us. We must act. But what must we do? The message of the film is clear. Public schools are bad, privately managed charter schools are good. Parents clamor to get their children out of the public schools in New York City (despite the claims by Mayor Michael Bloomberg that the city’s schools are better than ever) and into the charters (the mayor also plans to double the number of charters, to help more families escape from the public schools that he controls). If we could fire the bottom 5 to 10 percent of…