So You Have a Platform; Now What?
And now blogging is — and very shortly became — something people do do because they are ambitious.
When all is said and done, one of my personal highlights from 2010 will undoubtedly be the “Why Keep Blogging?” panel I participated on at SXSW, partly because it was a great session that was very well received, and partly because it introduced me to Lizzie Skurnick, of whom I am now a complete and total fanboy.
The quote above is from a post that represents almost everything I love about the whipsmart and outspoken Skurnick distilled into one wonderfully compelling rant, and it’s a must-read, if only peripherally related to the rest of this post, which is mainly about social media, “platforms” and an article I wrote for the September 2010 issue of Writer’s Digest on 10 questions writers should be asking themselves about the future of publishing.
One of those questions is, “What else am I going to do with MY platform?”
You’re blogging; you’ve amassed a decent number of fans and followers on Facebook/Twitter; you even have a book deal (or for my DIY friends, a formatted book and/or eBook).
Now what?