Marketing Should be Fun(damental)
Marketers have spammed, lied, deceived, cluttered
and ripped us off for so long, we’re sick of it.–Seth Godin
I love coaching Little League baseball.
This is my son’s third year playing and I’ve been fortunate enough to coach his team each year, experiencing first-hand the beauty of playing baseball for no other reason than because it’s fun. When the kids have fun, their parents have fun, and I get to have fun — as a result, I tend to go above and beyond, doing things like writing team newsletters; buying extra training equipment; and organizing a team picnic at the end of the season.
Last year, our first year out of tee ball, with runs and outs being counted and every game having a winner and a loser, our team wasn’t very good, winning only two games while getting blown out badly in several losses. As a team, we had many Bad News Bears moments — including a couple of my own with one particular umpire and one opposing coach — but despite all of that, we always had fun playing, the parents had a good time, and I slept well after every game knowing that we were achieving our primary goal of learning how to play baseball.
Two of the most reassuring moments were the time between the first and second season when my son, out of left field (metaphorically), told me I was a great coach and he loved playing baseball; and a couple of weeks ago, when the girl who earned the game ball asked me to sign it for her!
Working with seven and eight-year-olds who are learning the fundamentals of the game, my philosophy is pretty simple: Pay Attention; Always Hustle; Have Fun.
