Prompt: Take the phrase “The problem with (blank)” and replace the “(blank)” with a word or phrase. Make this the title of your poem and then write a poem to fit with or juxtapose against that title.
THE PROBLEM WITH ADAM SANDLER
Dick and fart jokes aren’t
nearly as funny on the fifth
telling, and the sadsack schmuck
with a heart of gold who gets
the girl anyway lost its appeal
years ago.
Well-deserved kudos for Jewish pride
don’t offset the absolutely unforgiveable,
inhumane and sadistic casting of
Rob Schneider in every movie.
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I suspect many marketers are going to have in the back of their minds when the economy ultimately turns around and they reassess their marketing strategies and measure the results of their responses to the meltdown.
Mr. Rubel: Are customer service and peer-to-peer advocacy the new advertising? And if so, how does that change the ad industry?
Mr. Jarvis: Advertising is failure.
If you have a great product or service customers sell for you and a great relationship with those customers, you don’t need to advertise.
OK, that’s going too far. There is still a need to advertise — because customers don’t know about your product or a change in it or because, in the case of Apple, you want to add a gloss to the product and its customers. But in the book, I suggest that marketers should imagine stopping all advertising and then ask where they would spend their first dollar.
In an age when competition and pricing are opened up online and when your product is your ad, you need to spend your first dollar on the quality of your product or service. If you’re Zappos, you spend the next dollar on customer service and call that marketing. If the next dollar goes to advertising, there has to be a reason — and if the product is good enough, that reason may fade away.
Prompt: Write an outsider poem. You can be the outsider; someone else can be the outsider; or it can even be an animal or inanimate object that’s the outsider.
HEARTBURN
She wears it on her sleeve
because it does not fit
in her chest, too full
of life to be contained,
much too easy to break.
April is National Poetry Month, so it’s a perfect opportunity to live up to my URL and flashback to the late 90s when I worked at The Academy of American Poets and was terrorizing the NYC poetry slam scene!
I’ve attempted National Novel Writing Month (NaNoWriMo) twice, cranking out 15,000 words on the second try, but tomorrow, for the first time ever, I’ll be participating in the Poem-A-Day (PAD) Challenge!
The inimitable Robert Brewer — editor of Writer’s Market and Poet’s Market, and proprietor of the wonderful blog, Poetic Asides — will be posting a daily prompt and I, along with at least 150 others (and counting), are commiting to write a poem inspired by that prompt.
Every. Day.
Doesn’t mean any of them will be good, but every day in the month of April, before the clock strikes midnight, I’ll be posting a new poem here and over at Poetic Asides.
Ultimately, publishers' primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
Something disappeared into the ripple by tanakawho
While preparing for a series of meetings on emedia strategy over the weekend, one thought kept nagging at me: What the hell is emedia anyway?
Online and email advertising, webcasts, virtual trade shows, ebooks, ecommerce…oh, my! In the publishing world, it is the holy grail that will save us all thanks to high profit margins and easy scalability (relative to print media), but it seems like the goal posts that define it and its success are getting moved every year as the smoke gets thicker and the mirrors are repositioned.
Where does emedia really fit in the big picture of magazine publishing? Is it another revenue stream running off of Content Mountain — I still believe Content is King, though Context is now his equally powerful Queen — or is it something new and different altogether that calls for a brand new canvas and change of scenery?
If print media is the physical container that content and advertising is packaged into and delivered to the reader, and the subscription and advertising revenues it generates is offset by its related editorial, printing, production, circulation and fulfillment expenses, then shouldn’t emedia be budgeted and defined the same way? Would the profit margins for a website be as high if it had to bear even half of the burden of the expenses of the print container from where much of its content and most of its brand awareness comes from?
If there were no print host, could the electronic parasite survive?
