Guy LeCharles Gonzalez

Read more about the article Three Tips for Curating the Community #TOC

Three Tips for Curating the Community #TOC

communities already exist by Will Lion
communities already exist by Will Lion

This week’s Tools of Change Conference ended yesterday and even though I wasn’t in attendance, thanks to the laudable efforts of several Tweeters (@thewritermama, in particular), I felt like I was there the whole time. As is typically the case after a good conference, I’m simultaneously mentally exhausted and recharged by the ideas and opinions that came out of it.

Three specific takeaways really stood out for me and have been rolling around in my head all week:

1) It’s all about the tribe; everything else is secondary.

2) Technology is the icing and, many times, vanilla is just fine as long as the cake is good.

3) Publishers need to think more like community organizers.

Back in the late-90s, I founded a poetry reading series here in New York City called “a little bit louder” (now known as louderARTS) that you can read about in Cristin O’Keefe Aptowicz’ definitive history Words in Your Face: A Guided Tour Through Twenty Years of the New York City Poetry Slam. (Chapter 19 is my favorite!) In the four years I ran it — as curator, host, accountant, and occasionally even poet — I learned a lot about community organizing, and most of that experience is directly transferable to one of the primary themes of TOC, building communities around content.

Here are three fundamental tips for curating a community, whether it’s artistic, political or vegetable gardening:

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Read more about the article Rise of the Publetariat

Rise of the Publetariat

If you're a self-published author or independent micro-press, these are very interesting times we're living in as Amazon officially announced the new Kindle, major publishing companies are in meltdown mode, and the entire industry is scrambling to figure out what's next. While following the Tools of Change Conference on Twitter, I came across an intriguing tweet from @indieauthor: #TOC Publetariat.com "outed" in Rise of Ebooks panel - can't stuff the genie back in the bottle, so I'm going w/ it: www.publetariat.com Cool name, and intrigued by the alleged "outing", I clicked through to find a website that aims to fill what, to my knowledge,…

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Read more about the article Building Communities Around Content #TOC

Building Communities Around Content #TOC

Today kicked off the Tools of Change for Publishing Conference here in NY, and while I wasn’t able to attend, I was following it throughout the day on Twitter (#TOC), particularly via the Tweets of @annmichael, @RonHogan and @thewritermama, the latter of whom practically transcribed what appeared to be the highlight of the day: Building Communities Around Content.

It’s a topic that’s become Priority #1 for many publishers, books and magazines alike, as well as more marketing-savvy writers, and it’s one I have both a personal and professional interest in, too.

Touching on everything from defining one’s community, to determining ROI, to leveraging the natural inclination to form tribes, this session alone was probably worth the cost of admission for most attendees, and it would have been a great opportunity for someone from Portfolio to be standing outside selling copies of Seth Godin’s Tribes!

There were two particularly interesting points raised that piqued my interest enough to retweet, the first of which was right out of Tribes:

@annmichael the social infrastructure of the community is much more important than the technology infrastructure #TOC

@RonHogan #toc what kind of Return On Attention are you offering readers?

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Read more about the article The Problem With Self-Publishing

The Problem With Self-Publishing

Creative independence by nattu
Creative independence by nattu

HarperStudio — one of a handful of publishers who really seems to understand how to use the internet and social media — is running a web poll on their home page right now that asks: “Are you less likely to read a book if it is self published?”

As I write this, there have been 15 votes and “YES” is winning with 60% of them. Of course, it’s not the least bit scientific (and doesn’t claim to be), but I wouldn’t be going too far out on a limb to predict that, barring some targeted effort by Author Solutions, no matter how many responses they end up getting, “YES” will win, because the phrasing and context of the question favor that response.

I voted “NO” because I know better.

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Read more about the article Free Chapbook: Crazy White Devil

Free Chapbook: Crazy White Devil

Download a free copy of Crazy White DevilIt’s been years since I created a chapbook.

Six, to be exact.

I released Selected Squares of Concrete — a de facto “best of” poetry collection of new, revised, never-before-released and old favorites — back in March of 2003, smack in the middle of the razor-thin slice of time between my return to the NYC poetry scene after living down in Virginia for a year, and my walking away from it again about three months later, more or less permanently.

I’ve wanted to create a new chapbook for a little while now, just for myself, to collect in one place the handful of newer poems I’d written over the past few years, for those random times I end up at a poetry reading and want to get on the mic. Like last night, for example, when I decided to check out my local poetry reading and had to dig through a pile of random poems, several of which were 2-3 edits old, to find something I liked.

It was interesting reading in a totally unfamiliar setting with only one other person I knew in the small audience, and there were a couple of poets there I would have liked to have had something to give, partly to promote Spindle, but also to establish myself in the scene since I’m a terrible self-promoter.

That’s when the idea hit me; an experiment in social networking: offer a free chapbook and see how big my platform, and what my social “reach” is!

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Read more about the article Christopher Nolan’s Joker Problem

Christopher Nolan’s Joker Problem

Heath Ledger as the Joker

No matter who wins the Oscar for Best Supporting Actor three weeks from now, Christopher Nolan has a serious dilemma in front of him as he decides where to go with his inevitable third installment in the juggernaut Batman franchise.

To Joker, or Not To Joker?

Even if he hadn’t received a single award nomination for his performance, Heath Ledger left behind some huge shoes to fill with his breathtaking spin on Batman’s best-known and, arguably, best-loved villain. It’s pretty clear that Nolan intended to bring him back for the next movie, and not just for a brief Scarecrow-like cameo Cillian Murphy made in Dark Knight.

So now, he has an unenviable decision in front of him, whether to leave the Joker out of the next movie completely and focus on other villains, or take a risk recasting him and get a similarly astonishing performance out of someone who can expect to have every syllable and tic scrutinized by critics and fanboys alike.

My first instinct was that he should move on, offering a quick explanation that the Joker is locked away in Arkham Asylum, maybe edit in 15 seconds from Dark Knight to honor Ledger, and focus on a new arch-villain like…

Well, there’s the problem.

Catwoman?

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