2011: Are You a Writer or Creator?
10 questions writers should be asking as they look ahead to the future of publishing—and where they fit in.
Guy stuff.
Fragmented Marketing: Making Mickey a Transmedia Epic
While Epic Mickey can certainly be used as an example of transmedia development, I'd argue that the process only got it half right since there doesn't appear to be an integrated marketing plan in effect.
Seven People in My #Transmedia Neighborhood
While Twitter has only become even more valuable since then as a professional networking tool, I still look to blogs for deeper engagement, and subscribe to feeds of blogs that offer real value.
Consolidating My Online Platforms
The plan for 2011, or at least part of it, will likely include continued defragging of my online presence and repositioning this site to once again be Command Central: All Things Guy -- writer, poet, marketer, publisher, optimist, malcontent -- no matter what new interests and passions the new year may bring my way.
Waiting for “Superman” and the Vast Charter School Agenda
The situation is dire, the film warns us. We must act. But what must we do? The message of the film is clear. Public schools are bad, privately managed charter schools are good. Parents clamor to get their children out of the public schools in New York City (despite the claims by Mayor Michael Bloomberg that the city’s schools are better than ever) and into the charters (the mayor also plans to double the number of charters, to help more families escape from the public schools that he controls). If we could fire the bottom 5 to 10 percent of…
Gigs, Gongs and Granules
"There are far more underrepresented communities to serve than there are established publishers interested in doing so."
Digital Natives and Ebooks: Missing the Point
WE BELIEVE that reading widely and reading fluently will give children the reading stamina to deal with more challenging texts they will meet in college, at work and in everyday life. And every child should be able to choose and own the books they want to read for that choice builds literacy confidence—the ability to read, write, and speak about what they know, what they feel, and who they are.
–Richard Robinson, Chairman, President and CEO, Scholastic Inc.
The just-released 2010 Kids & Family Reading Report™ conducted by Harrison Group and Scholastic has caused a bit of a stir thanks to one relatively minor data point that’s been highlighted more than any other, perhaps best illustrated by the AP’s misleading headline that reads more like Huffington Post linkbait: “Survey: Children like e-books, parents not so much.”