Personal

Guy stuff.

An arm with a tattoo: "I was made for the library, not the classroom."

Three Rules for the National Poetry Slam

2009 National Poetry Slam
2009 National Poetry Slam

Eleven years ago next month, in Austin, TX, I took one of the most life-changing thrill rides ever when I attended my first National Poetry Slam, as a member of the 1998 team representing the Nuyorican Poets Café that would go on to become their first (and still only) team to win the Championship. The victory itself was amazing, but what really struck me and lasted much, much longer was the diverse community of poets in attendance, and their passion for the event that brought them together every Summer.

The competition was fierce, and there were some who took it way too seriously (myself included!), but late at night, after all of the bouts were done and people gathered in groups of old and new friends to talk, drink and trade poems, the true spirit of the slam always shone through: “It’s not about the points, it’s about the poetry.”

I came back from that first NPS inspired and on a mission, and in September of 1998 added a regular slam series to my fledgling reading series, a little bit louder, and the rest is history.

Literally.

(more…)

Continue ReadingThree Rules for the National Poetry Slam
An arm with a tattoo: "I was made for the library, not the classroom."

Not Every Conversation is Worth Having

grandmaster FLAX ~ II by striatic
grandmaster FLAX ~ II by striatic

“For a list of all the ways technology has failed to improve the quality of life, please press three.”
Alice Kahn

I follow a lot of experienced marketers on Twitter, along with several whose real-world experience is questionable, and one of the most annoying memes I’ve seen is the belief that everyone should be on Twitter, particularly major brands and small businesses. When a colleague tweeted a link to a study that claimed “97% of users believe that brands should engage with their customers on Twitter”, I literally laughed out loud, noting that 97% of the people who’d take a poll like that are probably marketers.

I should have said “social media gurus” instead of marketers, because the “study” — a  statistically irrelevant, 6-question survey of 208 people — is the kind of vacuous “data” that gets referenced by the former all the time.

NEWSFLASH: You’re not a guru, you just tweet a lot!

Twitter is a great personal networking tool, and there are numerous examples of businesses using it well to engage in genuine conversations with their fans, customers and critics (ie: my dustup with Starbucks), but at the end of the day, some conversations simply aren’t worth having because they can bring even more attention to your shortcomings, leading to the worst case scenario: public disengagement.

(more…)

Continue ReadingNot Every Conversation is Worth Having
An arm with a tattoo: "I was made for the library, not the classroom."

Hanging with the Estefans on Ellis Island

Ellis Island 096 by glecharles
Ellis Island 096 by glecharles

One of the best things about working for a publisher based out in the Midwest is that I sometimes get to play Peter Parker at events in New York City when no one from a particular magazine can attend. A few weeks back, it was the NY Round Table Writers Conference thanks to Writer’s Digest, and yesterday, I went to the 2009 Ellis Island Family Heritage Awards on behalf of Family Tree Magazine, and took a bunch of photos and wrote up a brief post for them that’s now on their blog:

Ellis Island Hosts Stars, Expands Museum

Emilio and Gloria Estefan accepted the inaugural B.C. Forbes Peopling of America Award in a star-studded 8th Annual Ellis Island Family Heritage Awards ceremony yesterday, hosted by actress Candice Bergen in the historic Great Hall on Ellis Island.

The awards celebrate the lives and work of individuals who immigrated to America and their descendants; with the Forbes honor going to those who arrived through a port other than Ellis Island. It reminds us that America continues to be the destination for those seeking freedom, hope and opportunity.

I’ve never had any particular connection to Ellis Island since none of my ancestors came through there — and despite growing up here in New York, I had never visited, and still haven’t been to the Statue of Liberty — so I was a bit perplexed when I saw the Estefans were being honored considering their very non-Ellis Cuban heritage.

(more…)

Continue ReadingHanging with the Estefans on Ellis Island
An arm with a tattoo: "I was made for the library, not the classroom."

Starbucks, I Done You Wrong! #smwin

Starbucks is more socially responsible than I thought.
Starbucks is more socially responsible than I thought.

One of the great things about “social media” is the ability to engage in conversations with a variety of people, anywhere in the world, on pretty much any topic of interest, no matter how obscure or inane. Thanks to forums, blogs and Facebook, I’ve connected with poets, writers, comic book fans and creators, and re-connected with friends and family, past and present, most of whom I don’t get to see nearly as often as I used to. My.BarackObama.com pulled me deeper into a political campaign than I’d ever been.

On Twitter, the shiny objet du jour, I’ve connected with insightful marketing and publishing professionals with whom I’ve had many interesting conversations and from whom I’ve learned a lot.

From a marketing perspective, new social media tools offer an incredible opportunity for companies to engage with customers (and potential customers) on a level that old-school interruption advertising and media relations simply can’t come close to. While some choose to avoid them completely or approach them tactically for preemptive damage control, I prefer to see them enabling proactive engagement, joining the community and participating in the conversation, no matter which direction it goes… and sometimes it can go in unfortunate directions, as Amazon found out a few weeks ago.

(more…)

Continue ReadingStarbucks, I Done You Wrong! #smwin
An arm with a tattoo: "I was made for the library, not the classroom."

What New Media Can Learn From Slam Poetry

"I have just read the immortal poems of the ages and come away dull. I don't know who's at fault; maybe it's the weather, but I sense a lot of pretense and poesy footwork: I am writing a poem, they seem to say, look at me! Poetry must be forgotten; we must get down to raw paint, splatter." Charles Bukowski Confession: I loathe most formal poetry. Sestinas, sonnets, terza rimas, oh my! While I appreciate the exercise of writing in a particular form, the end result is usually a self-indulgent bit of forgettable wordplay rarely worth reading, never mind hearing…

Continue ReadingWhat New Media Can Learn From Slam Poetry
An arm with a tattoo: "I was made for the library, not the classroom."

Marketing Should be Fun(damental)

For the love of the game.
For the love of the game.

Marketers have spammed, lied, deceived, cluttered
and ripped us off for so long, we’re sick of it.

–Seth Godin

I love coaching Little League baseball.

This is my son’s third year playing and I’ve been fortunate enough to coach his team each year, experiencing first-hand the beauty of playing baseball for no other reason than because it’s fun. When the kids have fun, their parents have fun, and I get to have fun — as a result, I tend to go above and beyond, doing things like writing team newsletters; buying extra training equipment; and organizing a team picnic at the end of the season.

Last year, our first year out of tee ball, with runs and outs being counted and every game having a winner and a loser, our team wasn’t very good, winning only two games while getting blown out badly in several losses. As a team, we had many Bad News Bears moments — including a couple of my own with one particular umpire and one opposing coach — but despite all of that, we always had fun playing, the parents had a good time, and I slept well after every game knowing that we were achieving our primary goal of learning how to play baseball.

Two of the most reassuring moments were the time between the first and second season when my son, out of left field (metaphorically), told me I was a great coach and he loved playing baseball; and a couple of weeks ago, when the girl who earned the game ball asked me to sign it for her!

Working with seven and eight-year-olds who are learning the fundamentals of the game, my philosophy is pretty simple: Pay Attention; Always Hustle; Have Fun.

(more…)

Continue ReadingMarketing Should be Fun(damental)
Newer Posts
Older Posts