“You get what you get, and you don’t get upset.”
–Isaac D. Gonzalez, 6 years old
An interesting debate broke out over the weekend at Johanna Draper Carlson’s blog, Comics Worth Reading, in response to a post entitled, Stupid Publisher Tricks: Review Copies and Guilt Trips (and its follow-up, Another Argument Against Review Copies), that took an unnamed creator to task for attempting to make her feel guilty about not having reviewed his unsolicited work:
I know you’ve never been a fan of my work…but despite that…I took my marketing guy’s advice and added you to our review copy list. I just wanted to say that I was quite disappointed when I saw not even a week later that you had both [books] up for sale on Amazon.
I waited weeks to see if you would do the right thing and either write a review (good or bad) or at least contact me to let me know that you received them. All you had to do was say “thank you but no thank you” and I would have paid to ship them back.
Johanna is one of a handful of comics bloggers I genuinely respect, as do many professionals in the industry, so I was surprised by the creator’s wrongheaded approach to the situation.
An overblown sense of entitlement isn’t something that’s limited to continuity obsessed fans, and the worst thing a creator (or publisher) can do assume that their work deserves a review. Challenging a reviewer on anything other than a purely factual level is a no-win situation; the creator is usually the one with more at stake, especially if the challenge occurs in a public forum. While this particular communication was via a backchannel email, the tone of it suggests someone who is prone to getting into public pissing matches*, which is an excellent example of bad marketing.
Remember, “marketing is everything a company does to acquire customers and maintain a relationship with them”, and that includes interactions with the Press, especially online where Google remembers everything.
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