On comics and other pop culture topics, including archived Comic Book Commentary posts from 2005-2007.

The Difference Between Juvenile and Wizard

My kids are juvenile.Wizard is simply pathetic.[via: Wizard's New Low][via Wizard Magazine: Pay No Attention To The Industry Behind The Curtain]Wonder how the new Editor-in-Chief is working ou--, oh wait; the position is still open! The optimist in me wants to believe that this means there's still hope for the nominal face of the comics industry to stop trying to be a low[er]brow Maxim, because the chances of any serious competition coming along to challenge them are slim-to-none since they'd need Marvel and DC's support and clearly neither company gives a damn about the industry's image as long as the…

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On Soliciting Reviews, Entitlement and Reaction Sheets

“You get what you get, and you don’t get upset.”
–Isaac D. Gonzalez, 6 years old

An interesting debate broke out over the weekend at Johanna Draper Carlson’s blog, Comics Worth Reading, in response to a post entitled, Stupid Publisher Tricks: Review Copies and Guilt Trips (and its follow-up, Another Argument Against Review Copies), that took an unnamed creator to task for attempting to make her feel guilty about not having reviewed his unsolicited work:

I know you’ve never been a fan of my work…but despite that…I took my marketing guy’s advice and added you to our review copy list. I just wanted to say that I was quite disappointed when I saw not even a week later that you had both [books] up for sale on Amazon.

I waited weeks to see if you would do the right thing and either write a review (good or bad) or at least contact me to let me know that you received them. All you had to do was say “thank you but no thank you” and I would have paid to ship them back.

Johanna is one of a handful of comics bloggers I genuinely respect, as do many professionals in the industry, so I was surprised by the creator’s wrongheaded approach to the situation.

An overblown sense of entitlement isn’t something that’s limited to continuity obsessed fans, and the worst thing a creator (or publisher) can do assume that their work deserves a review. Challenging a reviewer on anything other than a purely factual level is a no-win situation; the creator is usually the one with more at stake, especially if the challenge occurs in a public forum. While this particular communication was via a backchannel email, the tone of it suggests someone who is prone to getting into public pissing matches*, which is an excellent example of bad marketing.

Remember, “marketing is everything a company does to acquire customers and maintain a relationship with them”, and that includes interactions with the Press, especially online where Google remembers everything.

(more…)

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On the Shelves: 2/14/07

Reading is fundamental. Don't waste your time reading bad comics out of habit! In honor of Valentine's Day, my weekly look at select comic books being released Wednesday, 2/14/07 is all about the love. No snark; no bad reviews; just the good, might-be-good and hope-it's-good stuff. As a result, it's a pretty light read, too! The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or…

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Marketing Monday: A Simple Plan, Part II

Last week I covered the first three steps of Kevin Stirtz' "Smart Marketing System", focusing on a marketing plan's Goals, Market and Message, and this week I'll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET you want to reach 3. The MESSAGE you want to deliver to your market 4. The MONEY you are willing to spend to deliver your message 5. The MEDIA you will use to deliver your message Money and Media, of course, are pretty much inseparable,…

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On the Web: Comic Book Movie Round-Up

It's quite likely that Spider-Man 3 will end up being the best superhero movie ever -- an honor currently shared, IMO, by Unbreakable and Batman -- and this clip from National CineMedia doesn't do anything to suggest otherwise.I think Ghost Rider is going to surpass expectations and turn out to be a pretty good movie, though that acknowledgement may come long after it leaves theaters. It reminds me a bit of ConAir, Nicholas Cage's underrated action romp that reset the bar for loud, over-the-top action movies.300 looks like it will be a visual masterpiece, not unlike the source material, and…

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5 Good Reasons Against Opening a Comic Book Store

1) "Bookshops' latest sad plot twist" THIS is the paradox of modern bookselling. Even in an entertainment-saturated age, people still buy books. But the casual reader has many other places to get bestsellers and topical books, from warehouse stores to the mall. Meanwhile, book nuts -- the ones who simply must buy several volumes a week -- are lured online. Few businesses can survive that lose customers from both ends of the spectrum. In 1995, anyone seeking a book that was the least bit uncommon had to have a store special order it from the publisher. If it was out…

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Strip Club: Lust & Marriage

Opening Lines, Pinky Probes, and L-Bombs: The Girls & Sports Dating and Relationship Playbook By Justin Borus and Andrew Feinstein (Santa Monica Press, 2006; $14.95) While I was vaugely familiar with the Girls & Sports comic strip from the Daily News, thanks to the main crossword puzzle appearing in the comics section, it was never one of the handful of strips I typically seek out for a chuckle to brighten my bleary-eyed morning commute. (Those would currently be Dilbert, Rose is Rose, Mutts, One Big Happy and, periodically, Doonesbury.) As such, I'd most likely have never thought to pick up…

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