Reviews

Reviews of books, comics, movies, and other random stuff.

An arm with a tattoo: "I was made for the library, not the classroom."

Obama, I Choose You!

Back in 2004 I discovered an election sim called President Forever via a random Google ad on my old blog, bought it and spent many a late night frustrated over my unsuccessful attempts to lead Dennis Kucinich to simulated victory over Dubya. No surprise, really, but it was still a fun game that nicely married a few of my favorite things: politics, simulation and strategy games, and fantasy sports. (That same heady mix of total control and total lack of control that often gets me in trouble in real life!) It was when I couldn’t get Kerry or Edwards over the hump after several tries, though, that I began to get legitimately worried about reality; and the rest is sad, sad history.

So of course, after saying just a couple of weeks ago that I wasn’t going to become emotionally invested in this year’s election — to the point where I was purposefully limiting my exposure to any of the candidates, avoiding some of my favorite shows like Hardball and Meet the Press, only skimming relevant posts on my politically vocal friends’ blogs, effectively being the dreaded Average American — I caved and started researching the so-called Big Three Democrats: Clinton, Obama and Edwards.

Then I discovered Talking Points Memo and their Election Central coverage, and it was pretty much over.

Register to Vote: Rock the Vote, powered by Credo Mobile

I was still on the fence between Obama and Edwards at that point, but the combination of this Vanity Fair interview with Obama’s wife, Michelle, and Kucinich’s latest “second choice” ploy in Iowa — the same move he pulled in 2004 that put Edwards on my radar to begin with — knocked me off and I am now officially and fully in Barack Obama’s corner. So much so, I’m going to attempt to change my party affiliation back to Democrat in order to vote in the primary next month, something I didn’t even do for Kucinich back in 2004. It might be too late for me, but it’s not too late for YOU if you’re not already registered.

*ahem*

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An arm with a tattoo: "I was made for the library, not the classroom."

On the Shelves: 3/7/07

Reading is fundamental. Read what you like; don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 3/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK The Living and the DeadDARK HORSE COMICS Star Wars Legacy #9, $2.99 Legacy has replaced Conan, which I still enjoy, as my…

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An arm with a tattoo: "I was made for the library, not the classroom."

Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into one informative, visually stimulating picture, and has a number of uses. 1) It should be flexible enough to double as the basis for an actual in-person presentation as well as an informational leave-behind or promotional mailing piece. 2) It should include your "elevator pitch", a…

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An arm with a tattoo: "I was made for the library, not the classroom."

Ghost Rider’s Qualified Success and What it Means for DC

Ghost RiderWith the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a qualified success as it’s quite likely that it will surpass director Mark Steven Johnson’s previous effort, Daredevil — which topped out at $102m after 22 weeks in release — by the end of next weekend, despite receiving even worse reviews; and its final domestic take should, at least, cover its pricey $120m production budget. In doing so, it will also likely match, or beat, the combined box office of Daredevil and its ill-conceived spinoff, Elektra, which bombed two years ago with a mere $24m domestic take.

Did anyone other than Avi Arad, Johnson and Nicolas Cage (for whom Ghost Rider represents his widest initial release and best opening weekend box office ever) really see this coming? Suddenly, the decision to postpone its release from August 2006 and invest in some top-notch special effects seems to have paid off immensely as it’s hard to believe it would have found this level of success in last summer’s crowded schedule, lost in the shadow of the likes of Pirates of the Carribean, X-Men: The Last Stand and Superman Returns.

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An arm with a tattoo: "I was made for the library, not the classroom."

On the Shelves: 2/21/07

Reading is fundamental. Read what you like; don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 2/21/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK House of SugarDARK HORSE COMICS Conan #37, $2.99 I'm finally caught up on my post-Busiek Conan reading and am happy to see…

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An arm with a tattoo: "I was made for the library, not the classroom."

Marketing Monday: No-Brainer Marketing Efforts

Thanks to Adam Kubert, today's Marketing Monday column will be delayed until later this evening.* So far, we've looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready (and able) to implement in order to separate themselves from the hobbyists with a Previews solicitation, a blog, and idiotic message board posts** whining about the state of the industry and how stupid superhero comics fans are. (Oh, look! Another one. Sigh...) This week, we'll…

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An arm with a tattoo: "I was made for the library, not the classroom."

On Soliciting Reviews, Entitlement and Reaction Sheets

“You get what you get, and you don’t get upset.”
–Isaac D. Gonzalez, 6 years old

An interesting debate broke out over the weekend at Johanna Draper Carlson’s blog, Comics Worth Reading, in response to a post entitled, Stupid Publisher Tricks: Review Copies and Guilt Trips (and its follow-up, Another Argument Against Review Copies), that took an unnamed creator to task for attempting to make her feel guilty about not having reviewed his unsolicited work:

I know you’ve never been a fan of my work…but despite that…I took my marketing guy’s advice and added you to our review copy list. I just wanted to say that I was quite disappointed when I saw not even a week later that you had both [books] up for sale on Amazon.

I waited weeks to see if you would do the right thing and either write a review (good or bad) or at least contact me to let me know that you received them. All you had to do was say “thank you but no thank you” and I would have paid to ship them back.

Johanna is one of a handful of comics bloggers I genuinely respect, as do many professionals in the industry, so I was surprised by the creator’s wrongheaded approach to the situation.

An overblown sense of entitlement isn’t something that’s limited to continuity obsessed fans, and the worst thing a creator (or publisher) can do assume that their work deserves a review. Challenging a reviewer on anything other than a purely factual level is a no-win situation; the creator is usually the one with more at stake, especially if the challenge occurs in a public forum. While this particular communication was via a backchannel email, the tone of it suggests someone who is prone to getting into public pissing matches*, which is an excellent example of bad marketing.

Remember, “marketing is everything a company does to acquire customers and maintain a relationship with them”, and that includes interactions with the Press, especially online where Google remembers everything.

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