While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.
Category: Reviews
Reviews of books, comics, movies, and other random stuff.
Fragmented Marketing: Making Owls Appealing
“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.
Review: Zeitoun by Dave Eggers
Zeitoun by Dave Eggers My rating: 5 of 5 stars In ZEITOUN, Dave Eggers does an excellent job of weaving…
Reading Is Fun(damental)
“A man practices the art of adventure when he breaks the chain of routine and renews his life through reading…
Killer iPad Apps: ComiXology
It’s been two weeks since Steve Jobs’ “magical and revolutionary” device officially went from fascinating Rorschach test to tangible…
Playing with the Kindle, Playing with the Future
A cynic is not merely one who reads bitter lessons from the past, he is one who is prematurely disappointed…
Dialect of a Skirt by Erica Miriam Fabri
Erica is a great poet, one whose work I’ve had the pleasure of publishing in Spindle; she’s also a friend,…