A Little of This, A Little of That

Interestingly, after a brief dip in activity, I'm finding myself rejuvenated on Twitter, partly driven by my increased activity on Google+ where engagement is much higher and more substantial. Twitter surfaces the interesting content, while Google+ offers a platform to have real conversations. Facebook, meanwhile, is about 3-6 months from being completely dead to me, regardless of who continues to use it.

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Here Comes the [Black] Spider-Man?

In light of Marvel and DC's continued inability to introduce new superheroes with diverse backgrounds, a full generation after everyone wanted to "be like Mike" and Will Smith became a bankable leading man, what does the furor over Morales say about the state of comics and their place within pop culture?

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Comics Publishers Recognize Digital Opportunity

If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books.

While comics have been in digital formats, legally and otherwise, for years, few would argue that Apple’s sleek tablet is the first platform to offer an optimal digital reading and purchasing experience, from comiXology’s innovative Guided View (TM) Technology that  powers some of the most popular apps (including Marvel and DC), to the potential for expanding the audience beyond its hardcore, superhero-centric base.

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Can Digital Expand the Audience for Comic Books?

From a fragile network of brick-and-mortar direct market retailers and the often fickle tastes of hardcore, social media-savvy fans, to online piracy and the tantalizing possibilities of the iPad, comic books have been out on the bleeding edge of the digital transition for years.

While some comics publishers have had success expanding beyond the limited (but non-returnable) direct market into mainstream bookstores, ICV2 reports the first half of 2010 saw continued challenges in the once-booming graphic novel market. Manga, which represented 35% of all the graphic novels released in the U.S. in 2009 and accounted for a similar percentage of sales in the category, has been hit especially hard:

Graphic novel sales in the direct market have declined by double digits every month in 2010 so far with the exception of February, when they posted a 1% gain.

Graphic novel sales appear to be down in the bookstores as well with Yen Press’ Twilight graphic novel the only breakout hit.  The other bestselling movie-driven graphic novel in the first half of 2010, Marvel’s Kick-Ass Hardcover posted sales that were less than 10% of what Watchmen achieved during the same period in 2009…

After two years of double digit declines in sales of manga, American manga publishers have formed a coalition with their Japanese counterparts to battle the illegal Internet distribution of unlicensed manga via scanlation sites where translated versions of manga often appear just days after publication in Japan.  The coalition has had some success in shutting down some of the main aggregator sites, though it’s far too early to see if sales will be boosted by making it somewhat more difficult to read manga for free online.

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Killer iPad Apps: ComiXology

  It's been two weeks since Steve Jobs' "magical and revolutionary" device officially went from fascinating Rorschach test to tangible consumer appliance, and while some of the hype around it being the savior of book, magazine and newspaper publishing has thankfully died down, there's no debating that Apple's App Store has had a significant impact on how we value and consume digital content. That impact will likely increase with the introduction of the iPad, and it's especially noteworthy for publishers who are looking to iBooks and the "agency model" to counter Amazon's pegging $9.99 as the benchmark for eBooks. Savvy…

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