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Read more about the article CBC On the Move

CBC On the Move

Over the past couple of weeks, I've gotten a clearer vision of what I want to do with this site and where it fits in the bigger picture of my own writing, and now that I can see it, I'm ready to move towards it. Quickly! First things first, the "Comic Book Commentary" blog will be moving over to PopCultureShock, effective immediately. Here, to be exact: http://cbc.popcultureshock.com NOTE: The new direct RSS feed can be found here: http://popcultureshock.com/pcs/blogs/cbc/feed/ ...or you can sign up for the entire PCS feed here: http://www.popcultureshock.com/feed/ LiveJournalers can "friend" this one: http://syndicated.livejournal.com/popcshock/ I'll be posting my…

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Read more about the article On the Shelves: 3/7/07

On the Shelves: 3/7/07

Reading is fundamental. Read what you like; don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 3/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK The Living and the DeadDARK HORSE COMICS Star Wars Legacy #9, $2.99 Legacy has replaced Conan, which I still enjoy, as my…

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Read more about the article Hater Blog: Levitz or Quesada?

Hater Blog: Levitz or Quesada?

Dick Hyacinth of the entertaining guilty pleasure and recent addition to the Blogs of Note, Dick Hates Your Blog, has been running a series of "Hate Polls", pitting the likes of Mark Millar, Geoff Johns, Brad Meltzer and Joe Quesada against each other for the title of Most Hated in Comics. Last week, after Quesada soundly thumped previous reigning champ, Millar, he asked who else might be a worthy challenger to the formidable DaQ and my comment was one of my favorite ever, as succinct a description of the "Big Two" as I could imagine:Yes, Levitz is whom I'd put…

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Read more about the article Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Marketing Monday: No-Brainer Marketing Efforts, Pt. II

Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation -- a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into one informative, visually stimulating picture, and has a number of uses. 1) It should be flexible enough to double as the basis for an actual in-person presentation as well as an informational leave-behind or promotional mailing piece. 2) It should include your "elevator pitch", a…

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Read more about the article Ghost Rider’s Qualified Success and What it Means for DC

Ghost Rider’s Qualified Success and What it Means for DC

Ghost RiderWith the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a qualified success as it’s quite likely that it will surpass director Mark Steven Johnson’s previous effort, Daredevil — which topped out at $102m after 22 weeks in release — by the end of next weekend, despite receiving even worse reviews; and its final domestic take should, at least, cover its pricey $120m production budget. In doing so, it will also likely match, or beat, the combined box office of Daredevil and its ill-conceived spinoff, Elektra, which bombed two years ago with a mere $24m domestic take.

Did anyone other than Avi Arad, Johnson and Nicolas Cage (for whom Ghost Rider represents his widest initial release and best opening weekend box office ever) really see this coming? Suddenly, the decision to postpone its release from August 2006 and invest in some top-notch special effects seems to have paid off immensely as it’s hard to believe it would have found this level of success in last summer’s crowded schedule, lost in the shadow of the likes of Pirates of the Carribean, X-Men: The Last Stand and Superman Returns.

(more…)

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Read more about the article On the Shelves: 2/21/07

On the Shelves: 2/21/07

Reading is fundamental. Read what you like; don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 2/21/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK House of SugarDARK HORSE COMICS Conan #37, $2.99 I'm finally caught up on my post-Busiek Conan reading and am happy to see…

Continue ReadingOn the Shelves: 2/21/07
Read more about the article Marketing Monday: No-Brainer Marketing Efforts

Marketing Monday: No-Brainer Marketing Efforts

Thanks to Adam Kubert, today's Marketing Monday column will be delayed until later this evening.* So far, we've looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready (and able) to implement in order to separate themselves from the hobbyists with a Previews solicitation, a blog, and idiotic message board posts** whining about the state of the industry and how stupid superhero comics fans are. (Oh, look! Another one. Sigh...) This week, we'll…

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