Attack of the Social Media Gurus
Have you heard, yet? EVERYBODY is on Twitter! It’s grown 1,382,000% since last year! Even William Shatner is using it! This may come as a surprise but I don’t have a degree in acting. http://tinyurl.com/ct6sut Please subscribe to my YouTube channel 1:54 PM Mar 21st from web Also, Google is dead; Facebook is broken; and
Advertising is Failure
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I suspect many marketers are going to have in the back of their minds when the economy ultimately turns around and they reassess their marketing strategies and measure the results of their responses to the meltdown.
Hitting the Reset Button on emedia
Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”, combined with the report that Captain America, Chesley Sullenberger, “scored a $3.2 million two-book deal with HarperCollins’ William Morrow imprint” for a memoir and a book of inspirational poetry, one might understandably think that jumping
Your Entitlement Slip is Showing
Among the most tiresome memes dominating the publishing world right now — memes that I’ve admittedly contributed to at times — the worst are the self-righteous rants about self-publishing, Amazon, and the long-rumored death of print. There are the writers who think their publishers should be doing more for them while smugly looking down their noses at the writers willing to do it
On Twitter: Always Add Value
I find it hard to believe that as recently as six months ago, I was dismissing Twitter as a pointless ripoff of Facebook’s status update, without any of the extras that make Facebook a “real” social network. From what I’d seen, it lived up to its negative reputation of mindless updates about eating lunch, waiting
Peter Shankman on the Future of Social Media
When my CEO sent me a friend request on Facebook last year, I had to rethink how I was using the site. When Facebook changed its Terms of Service earlier this month, before quickly backtracking in the face of a growing uproar, I started to rethink my approach to social media overall. Last night, I
Three Tips for Curating the Community #TOC
This week’s Tools of Change Conference ended yesterday and even though I wasn’t in attendance, thanks to the laudable efforts of several Tweeters (@thewritermama, in particular), I felt like I was there the whole time. As is typically the case after a good conference, I’m simultaneously mentally exhausted and recharged by the ideas and opinions
Building Communities Around Content #TOC
Today kicked off the Tools of Change for Publishing Conference here in NY, and while I wasn’t able to attend, I was following it throughout the day on Twitter (#TOC), particularly via the Tweets of @annmichael, @RonHogan and @thewritermama, the latter of whom practically transcribed what appeared to be the highlight of the day: Building
Party Like A Rock Star
Party Like A Rock Star He heard the music most of us tune out without realizing, marched to a beat mere mortals couldn’t comprehend. A rock star, literally, Peter of the Earth conducted life-giving electricity through those he loved and strangers alike, in random bars and nightclubs and open mics and windswept beaches in the