The Godin Situation: Content, Context, Community
Seth Godin's decision to not publish his theoretical next book(s) via traditional channels has caused a predictable stir amongst the pundit class, with proclamations about "The Death of Publishing" coming from many of the usual suspects looking to scare up page views. Predictably, few have acknowledged the unusually nuanced statement Godin actually made about his situation: "The thing is--now I know who my readers are. Adding layers or faux scarcity doesn't help me or you."