The best blogs are driven by passion, not obligation, and that you can tell when someone is just feeding the machine to maintain their traffic, a la Seth Godin, for whom I often use the hashtag #bloggingtoohard.
Today is the last day of the SXSW Interactive Festival in Austin, TX, but it wrapped up for me last night, and while I'm still digesting everything I took in, a few highlights have already become clear. Overall, the festival has been a chaotic mix of truly inspired presentations, thinly veiled sales pitches, over-the-top demagoguery and/or self-promotion, filtered through an incredibly diverse range of creative disciplines and strategic philosophies. The program was an eclectic buffet that wasn't always easy to navigate with the Austin Convention Center's awkward layout that makes it difficult to go between the 3rd to 4th floors,…
This will be my first year attending, and while a few presentations immediately jumped out at me as must-sees (eg: You Are Not a Gadget author Jaron Lanier), I decided to ask other people in publishing why they are going and what/who they are most looking forward to seeing.
You’re losing control of your own destiny. Authors, distributors and readers are getting closer to each other.
–Shiv Singh, Engaging Readers in the Digital Age
Three weeks ago, when I last posted something here, I was on the verge of completely disappearing into Digital Book World, both the conference and the community that spun out of it, the latter now representing my day [and night, and some weekends] job.
So I’ve been pretty busy.
Thankfully, it’s been a good busy, and the next couple of months are going to be very exciting.
Digital Book World
The conference was a huge success by pretty much any measure — I had the extreme honor of giving the closing remarks, “The Future of Publishing is Bright” — and the community platform is quickly coming together, starting with a series of free WEBcasts; in-person seminars (Digitize Your Career); and more to be announced.
When you’re ranting about the evils of “Big Publishing”, it helps to remember that for every My Life Outside the Ring, there’s also Boneshaker, and The Poetry of Pablo Neruda, and the entire First Second catalog! All of those happen to fall under the Macmillan umbrella. I’m not saying publishing isn’t all screwed up right now, because it damn sure is, but it’s also full of people who really do give a shit about good books and I know and work with a lot of them. We may not be running the companies from the top, but we’re sure as…
“Publishing was never a business based on Wharton standards. It was a rich boy’s hobby.”
Working in publishing isn’t for the meek. Neither is writing for that matter. They’re two things I’m really passionate about, though, and I’ve always counted myself lucky to work in the publishing industry, despite the ever-present danger of familiarity breeding contempt.
Over the past couple of years, though, it’s been particularly tough; like playing on a solid defense for a football team that has a terrible offense, constantly watching the QB get sacked, the RB get stuffed, WRs getting manhandled… and running on fumes by the 4th quarter as a result.
I consider myself a pragmatic idealist with an optimistic lean, but when you see colleagues and friends losing their jobs due to reasons beyond their control and underlying problems they didn’t create, it can be tough to feel good about the good things you’re involved in.
I’m not usually one for making predictions — the only thing I hate more than gurus and pundits are self-proclaimed futurists! — but I couldn’t pass up offering my two cents to Folio: for their 2010 round-up of magazine and media predictions:
Consolidation and debt restructuring will continue apace. More niche brands will focus on ‘communitizing’, with magazines becoming part of a larger ecosystem that will include virtual events and books, both print and electronic. Advertising will finally stabilize, but “growth” will mainly come from search and custom initiatives, including some ill-conceived “conversational marketing” programs that imagine Twitter as a viable hub. Digital magazines and mobile apps will be a bust for all but a few brands as the ROI fails to materialize. The Apple Tablet will be more horse than unicorn, becoming a major player in portable gaming but with minimal impact on publishing.
New Year’s resolutions have never been my thing, either, but in light of all of the negativity and DOOM! surrounding the “future of publishing”, I thought it would be fun to make a few public resolutions, if for no other reason than to see which ones I can stick with, and how long before I break the others.