Interview: Fialkov on Elk’s Run
It's a sad fact in the comics industry today that succesfully launching a brand new title is a Herculean feat for the Big Two, requiring a massive marketing and promotion campaign with no guarantees of success. For independent publishers, it's a near impossible task. Even sadder is the fact that the lower half of the Diamond Top 100 - wholly dominated by mainstream super-heroes, historied licenses and/or A-list creators - typically bottoms out around 25,000 copies, making "successful" a somewhat relative term. So what to do when a really good comic book comes along, one not in the front of…