It’s Hard Out Here for a Pragmatic Optimist

Sanctum Sanctorum, 01/10 by glecharles
Sanctum Sanctorum, 01/10 by glecharles

“Publishing was never a business based on Wharton standards. It was a rich boy’s hobby.”

Steve Wasserman (Kneerim & Williams)

Working in publishing isn’t for the meek. Neither is writing for that matter. They’re two things I’m really passionate about, though, and I’ve always counted myself lucky to work in the publishing industry, despite the ever-present danger of familiarity breeding contempt.

Over the past couple of years, though, it’s been particularly tough; like playing on a solid defense for a football team that has a terrible offense, constantly watching the QB get sacked, the RB get stuffed, WRs getting manhandled… and running on fumes by the 4th quarter as a result.

I consider myself a pragmatic idealist with an optimistic lean, but when you see colleagues and friends losing their jobs due to reasons beyond their control and underlying problems they didn’t create, it can be tough to feel good about the good things you’re involved in.

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Reflections on, Takeaways from #eBookSummit

mediabistro.com eBook Summit in New York by Mediabistro
mediabistro.com eBook Summit in New York by Mediabistro

“I suppose we could sum up this entire two-day conference under the headline ‘too early to tell.'”

–Steve Wasserman (Kneerim & Williams)

I attended MediaBistro’s eBook Summit this week and Wasserman’s summation is perfect; consumer book publishing is smack in the middle of the digital transition, and solid answers about how it will all play out are hard to come by. That doesn’t mean, of course, that there aren’t plenty of people willing to throw their two cents (and millions of VC dollars) into the conversation.

While ostensibly a competitive event with Digital Book World, my sense was that both the program and attendees were very different from ours — the former more theoretical and broader; the latter… well, just different, I’d say. There’s clearly room for both events, which I was actually glad to see, because I’m a fan of MediaBistro and I don’t want the wonderful Carmen Scheidel getting mad at me after we just became friends!

I live-tweeted both days of the Summit — Day 1 and Day 2 (sorry LiveJournal friends!) — and after cleansing my palette by reading more of the latest issue of Monocle (an absolutely beautiful example of what can and should be done only in print), here’s my top five takeaways:

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Your Tools Don’t Matter (Or, Why I Love My Job!)

Hammer birds by andy castro
Hammer birds by andy castro

Why is it that with over 60 years of improvements in cameras, lens sharpness and film grain, resolution and dynamic range that no one has been able to equal what Ansel Adams did back in the 1940s?

Ken Rockwell, Your Camera Doesn’t Matter

First, disclosure: this post is primarily about the day job and is a total sales pitch for Digital Book World. If you follow me on Twitter, you’re probably already aware of my connection to it, but this is the first time I’m explicitly writing about it here.

As I’ve noted before, I’m very optimistic about the future of what I call the community service of publishing, and the underlying mission of Digital Book World is to get past the hype surrounding the digital toys du jour and provide real strategies for consumer publishers to transform their business models and thrive in the digital age. It’s not about eBooks or Twitter or any other tree in the forest–it’s about the fundamental strategies publishers need to profitably maximize their assets in the short term while developing and executing a digital strategy for the long-term.

I’m very excited about this Conference for a number of reasons, not the least of which is that I’m playing several roles, from Audience Development and Sponsorship Sales, to managing the DBW blog, to programming our series of free webinars that kicked off with last month’s The Truth About eBooks: Devices, Formats, Pirates (Oh, My!).

But the main reason I’m excited about it is so much simpler: I’m getting to work on something that I’m truly passionate about and fully believe in, and am in on the proverbial ground floor.

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