People will continue to read printed books for a long time, just as some people still watch movies on VHS. But the printed book will be "dead" in a few short years in the sense that the bulk of the adoption curve, the pragmatic majority, will have moved on. --Arvind Narayanan, "The death of the printed book is closer than you think" Narayanan's post is the latest addition to the tiresome "print is dead" meme, and like the vast majority of digital evangelists, he presents a false dilemma, posits a zero-sum scenario, and evokes the tired and largely irrelevant example…
Picture this: In the future, as the risks of publishing shift from the publisher to the author, publishers will be able to invest in technologies that allow them to bypass authors completely, developing sophisticated algorithms to scrape their content from the Internet, repurpose and repackage it for non-discriminating readers, and charge advertisers fistfuls of money for their wandering eyeballs!
It sounds even better if you say it out loud in Dr. Evil’s voice. Or Chris Anderson’s. Or Arianna Huffington’s.
Resistance is futile!
If Coker’s second linkbait advertorial for the Huffington Post didn’t add anything new to the conversation, it did at least spawn a new hashtag on Twitter, #publishersmatter, and generate some interesting discussion around the value publishers do, and don’t, offer authors nowadays.
By offering consumers a low cost digital product, the economics of ebooks create a virtuous, self-reinforcing cycle. The low price expands the available market by making it affordable to more consumers; low production and distribution expenses allow the publisher to earn a healthy margin; and the larger addressable market allows publishers to sell more units at greater profit margins.
One of the problems with the new media business model of trading exposure for content and attempting to monetize the eyeballs (a la The Huffington Post, The Daily Beast, Geek Dad, etc; all a variation on the B2B editorial model, but with even more of a self-promotional angle) is that it makes the content suspect. Without a firm editorial vision, the result is typically a mish-mash of shallow opinion and punditry, with the occasional gem slipping through.
In his first essay for The Huffington Post‘s new Books section, Smashwords founder Mark Coker offers a half-hearted op-ed on ebook pricing, taking the narrow position that print books are too expensive for many consumers, especially those in developing economies, and that $4 ebooks are the mass-market paperback of the future.
Of course, there’s not a single mention of the prohibitive costs of eReaders, smartphones and their expensive data plans, or broadband Internet access. It’s a classic case of willfully ignoring the forest for the trees.
“If the people who make the decisions are the people who will also bear the consequences of those decisions, perhaps better decisions will result.”
John Abrams, The Company We Keep: Reinventing Small Business for People, Community and Place
I hate pundits.
[ETA: Maybe I should have said I hate Twitter? Update at the end of the post.]
Whether in politics, sports or publishing, on radio, TV or Twitter, they’re the know-it-alls who usually have no skin in the game, no accountability and, worse, no interest in seeing the big picture. They love to hear themselves talk, to offer their opinions on how things should be done, and to stir things up just to see what happens.
They also tend to love motivational quotes, dropping them into their speeches, and blogs, and tweets as if they were offering actionable advice and original insights; precious wine from water for the thirsty!
“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off.”
There’s a particularly virulent meme running through the publishing industry that says the only thing keeping eBooks from supplanting print books tomorrow is a great eReader, and that Apple’s long-rumored Tablet is that killer device. Yesterday, another Apple event came and went and, as has happened every single time, there was neither an announcement of a Tablet, nor any mention of eBooks being a critical part of their plans for world domination.
Interestingly, Jobs specifically noted that eBooks weren’t a significant market yet, pointing to Amazon’s continued silence on the actual number of Kindles they’ve sold: “Usually, if they sell a lot of something, you want to tell everybody.”
“I would be the most content if my children grew up to be the kind of people who think decorating consists mostly of building enough bookshelves.” —Anna Quindlen
GalleyCat had a provocative post last week, “Is This the Bookstore of Tomorrow?“, spotlighting novelist Moriah Jovan’s anti-septic floorplan anchored by two Espresso machines (POD, not coffee) surrounded by workstations for searching and ordering books, with a corner kiosk for demoing eReaders, and a cash register.
Most notably, there’s not a single printed book in sight.
In her original post, “The Perfect Bookstore“, Jovan cheekily notes that her concept is going to “help [publishers and booksellers] solve all [their] problems”, derisively adding that the 2nd floor of this revolutionary bookstore “could house a coffee shop or used books or books that you wanted to order to keep in stock…”
Never mind the technophiliac focus on the Espresso (a large and expensive piece of machinery), or that eBooks currently represent only 1-2% of total annual book sales; Jovan’s approach completely misses the underlying appeal, and most sustainable premise, of a bookstore: it’s a real-life gathering place for a community. (more…)
I attended my second BookExpo America last Friday — walking the main floor, talking to several exhibitors and attendees, checking out a couple of panels, hanging out at the #beattweetup later that night — and came away with an odd sense of deja vu. It reminded me a bit of the last National Poetry Slam I attended as more than a spectator, in Seattle back in 2001, which had literally been hit by an earthquake a few months prior, and although the show went on, the metaphorical fault lines that run through the slam community, locally and nationally, were on the verge of erupting.
(NOTE: Do fault lines erupt or emerge?)
While the overall energy on the floor seemed positive, and most of the people I spoke with were upbeat, I wonder how much of that was an effect of shellshock and/or lowered expectations? Sort of like when Sarah Palin didn’t pull out a rifle and shoot Joe Biden during the Vice-Presidential debate, it was a declared a victory for her.
Having had a few days to digest things, and filtered somewhat through the broader lens of the Conversational Marketing Summit I attended earlier this week (thoughts on that to come soonhere), here are my five key takeaways from #BEA09: (more…)
