Marketing Monday: No-Brainer Marketing Efforts

Thanks to Adam Kubert, today's Marketing Monday column will be delayed until later this evening.* So far, we've looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready … Continue reading Marketing Monday: No-Brainer Marketing Efforts

On The Shelves: 1/17/07

Reading is fundamental. Don't waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/17/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure … Continue reading On The Shelves: 1/17/07

Indie Bookstores Bailing Out; Bad Sign for Comics?

[UPDATED: 9:55 pm] PW Daily has a sobering article about several independent bookstores shutting their doors thanks to increased expenses and competition, and I can't help but think about how it parallels the current state of the comic book industry, both on the publishing and retailing side, and how it could potentially affect graphic novel … Continue reading Indie Bookstores Bailing Out; Bad Sign for Comics?

On the Shelves: 12/20/06

Reading is fundamental. Don't waste your time reading bad comics out of habit! My weekly, semi-informed look at select comic books being released Wednesday, 12/20/06 follows. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure … Continue reading On the Shelves: 12/20/06

Say What?: Morrison takes on Miller.

I'm surprised no readers of Newsarama have commented on Grant Morrison's interview posted today. This may be part of a prearranged public slugfest, but Grant Morrison does make some interesting points.Guy will testify that I'm no fan of Morrison, but so far I like his take on Batman. And after reading the complete interview, I … Continue reading Say What?: Morrison takes on Miller.

COMMENT: Sesame Street Has a Lesson for Comics

When the question of diversity comes up in comics, it's always interesting to watch the likes of Joe Quesada, Dan DiDio, et al stumble over themselves to not put their foots in their mouths as they cautiously dance around the subject. The New York Times has an interesting article today about Sesame Street's newest female … Continue reading COMMENT: Sesame Street Has a Lesson for Comics

POLL: Simply the Best — Marvel & DC

Regardless of what you think of superhero comics in general, there's no denying that over the years some of the greatest fictional characters ever created were birthed within the DC and Marvel Universes. Recently, a list of the Top 50 Marvel and DC characters were put forth by Andrew Wheeler and The Great Curve, respectively, … Continue reading POLL: Simply the Best — Marvel & DC