Panorama Project Pandemic Progress—Updates from Libraryland

I took over the Panorama Project last July—which really does feel like two lifetimes ago—so as my anniversary looms, it's a perfect time to check-in and see how things are progressing. It was only three months ago that the Panorama Project was gaining some real momentum, coming off a productive PubWest gathering and announcements of two major initiatives for 2020: Immersive Media & Reading 2020—Consumer Survey, and the Library Marketing Valuation Toolkit. Despite everything, Panorama's work hasn't halted, and our two big initiatives continue to move forward.

Talking About Libraries—Updates from Libraryland

Hyper-current events aside, 2020 has gotten off to a productive start for the Panorama Project, hot on the heels of my Publishers Weekly op-ed challenging the industry to take question of libraries more seriously. Since then, we released our annual report and announced two major new initiatives; I was a featured speaker at PubWest 2020; and I did fun interviews with Library Journal and Book Riot where I got to discuss my work in more detail.

Where Do Libraries Fit In “A Viable Consumer Marketplace”?

Another notable factor that publishers seem to have trouble acknowledging is that books—especially ebooks—don't exist in a vacuum, competing only with other books published that month, but they fight for attention and discretionary income with every other immersive media format, too. Movies, TV, and gaming have all seen their own versions of digital disruption—not to mention other areas of publishing itself—so the idea that the one compelling villain to blame a decline in consumer ebook sales on is public libraries would be laughable if it wasn't so short-sighted and suicidal.