Ready for Publishing Camp NYC?
Beyond the sessions, the best part of any conference is being able to spend time talking to smart people from a variety of backgrounds, and both WDC11 and DBW11 are sponsoring fun gatherings to accommodate that.
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Fragmented Marketing: Making Mickey a Transmedia Epic
While Epic Mickey can certainly be used as an example of transmedia development, I'd argue that the process only got it half right since there doesn't appear to be an integrated marketing plan in effect.
Amazon vs. Google: Seth Godin Wins
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it's a combination of email and ecommerce.
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.
Audience Development, Beer, Books and Optimism (#smbtv)
The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that's gathered around Digital Book World over the past year.
Dark Horse Circumvents iTunes, Plans to Sell Direct
"No licensing fees to Apple means we can pay our creators more while offering readers lower prices."
The Ideal 21st Century Publisher: A Remix
My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!