Every argument that begins with “But most readers…” ignores the reality that the Internet has made micro-marketing not only viable, but also enables a publishing program to be more sustainable, focusing on quality over quantity.
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Take This Job and Slam It!
All good things do eventually come to an end, and for me, on the heels of an amazingly successful DBW11, I realized I was coming upon a crucial fork in the road, and while the DBW path will surely continue to be an exciting one for those continuing on, it’s one I realized would ultimately take me away from my true passion: Books, Authors, Readers and the myriad connections still to be made between them.
Marketing Yourself in the Digital Age
It doesn’t matter if you’re an aspiring writer, traditionally published or going the DIY route, marketing is every writer’s responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
Ready for Publishing Camp NYC?
Beyond the sessions, the best part of any conference is being able to spend time talking to smart people from a variety of backgrounds, and both WDC11 and DBW11 are sponsoring fun gatherings to accommodate that.
Fragmented Marketing: Making Mickey a Transmedia Epic
While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.
Amazon vs. Google: Seth Godin Wins
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it’s a combination of email and ecommerce.
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.