Marketing Archives — Page 12 of 43

Goodreads Takes Next Step in Social Reading

Post author:Guy LeCharles Gonzalez
Post published:August 6, 2010
Post category:Media
Post comments:2 Comments

Americans spend nearly a quarter of their time online on social networking sites and blogs, according to the latest Nielsen research, and the most conservative estimates predict eBooks will represent at least 10% of book sales by the end of the year, but one question that’s not been clearly answered yet is whether there’s any demand to bring the two together.

Goodreads, the largest social network specifically for readers, claims a dual mission: “to get people excited about reading,” and, via their Goodreads Author program, “to help authors reach their target audience — passionate readers.”

The site boasts 3.6 million members who have added more than 100 million books to their virtual shelves and created more than 30,000 groups covering a variety of interests.

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“Weird and Wonderful”? Me, on the Future of Publishing

Post author:Guy LeCharles Gonzalez
Post published:August 3, 2010
Post category:Media Personal
Post comments:1 Comment

The above tweet led to a fun interview over the at the Book View Cafe blog, “Weird and Wonderful: Digital Book World and Guy LeCharles Gonzalez,” with author Sue Lange asking me some interesting questions that really made me think hard to solidify some of my ideas about the “Future of Publishing” and what it means for authors and publishers.

There’s a lot of fluff and blather right now that makes it sound like eBooks are a magic bullet and simply uploading your book to Amazon makes you an independent author.

Most of that fluff and blather is coming from new intermediaries who take a smaller cut than traditional publishers, while putting your eBook on a virtual shelf where no one who doesn’t already know it exists will ever find it. And, of course, some of them will also upsell you on services to help you market your eBook and increase sales, for which they’ll get their cut.

In a lot of ways, it’s basically Vanity Publishing, in a shiny 2.0 coat.

I also explain a few things about Digital Book World, make the argument “that marketing is, first and foremost, a publisher’s responsibility,” and talk a bit about my own writing and how it has evolved over the years.

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On Inception, The Passage, and Writing in The Obama Era

Post author:Guy LeCharles Gonzalez
Post published:July 19, 2010
Post category:Media Personal Pop Culture Reviews
Post comments:1 Comment

The weakness of “It’s all a dream” — why we hate that, why we feel cheated when narratively anything is revealed to be all a dream — is that you’ve just asked me to spend so much time and emotional capital investing in the stakes of this, and you’ve now swept it away with the most anti-narrative structuralism that doesn’t have anything to substitute in its place. It’s laughing at you for even taking it seriously. You don’t want to feel like a victim of the narrative, and I don’t think Christopher Nolan would do that.

Inception’s Dileep Rao Answers All Your Questions About Inception

Nuanced, brainy and thought-provoking, Christopher Nolan’s provocative sci-fi masterpiece (yeah, I said it) isn’t your typical formulaic summer blockbuster. Even its car chases, gun fights, explosions and special effects wizardry exist on a whole ‘nother level, raised by the sheer audacity of Nolan’s demanding that moviegoers sit still, pay close attention and think hard about what they’re seeing for 2.5 hours rather than be spoon-fed the usual red/blue pablum Hollywood spews out like clockwork from their “me, too” factories.

There’s no filler, no empty calories, no short cuts, no opportune pee breaks; Nolan packs something worthwhile into every second of screen time, and you blink at your own risk. It’s an action movie for intelligent adults who are tired of being treated like teenagers, and it will stick with you long after, whether you loved it or not.

It’s also a call-to-action of sorts for writers and publishers. Or could be, if they’re listening.

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So You Have a Platform; Now What?

Post author:Guy LeCharles Gonzalez
Post published:June 14, 2010
Post category:Media
Post comments:4 Comments

And now blogging is — and very shortly became — something people do do because they are ambitious.

–Lizzie Skurnick

When all is said and done, one of my personal highlights from 2010 will undoubtedly be the “Why Keep Blogging?” panel I participated on at SXSW, partly because it was a great session that was very well received, and partly because it introduced me to Lizzie Skurnick, of whom I am now a complete and total fanboy.

The quote above is from a post that represents almost everything I love about the whipsmart and outspoken Skurnick distilled into one wonderfully compelling rant, and it’s a must-read, if only peripherally related to the rest of this post, which is mainly about social media, “platforms” and an article I wrote for the September 2010 issue of Writer’s Digest on 10 questions writers should be asking themselves about the future of publishing.

One of those questions is, “What else am I going to do with MY platform?”

You’re blogging; you’ve amassed a decent number of fans and followers on Facebook/Twitter; you even have a book deal (or for my DIY friends, a formatted book and/or eBook).

Now what?

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BEA 2010: Maybe it’s just me?

Post author:Guy LeCharles Gonzalez
Post published:May 24, 2010
Post category:Media
Post comments:2 Comments

BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 – 30,000 people. Book industry professionals who attend BEA include: booksellers (independent, specialty, and chain); book distributors; marketing and publicity professionals; editors, agents; scouts. BEA is also attended by assorted film and TV professionals and is covered widely by the media for the attention it brings to upcoming books as well as for the notable authors it attracts to the event itself.

BEA Show Overview

Book Expo America represents a bizarre conundrum for me. Maybe I’m just burned out on publishing conferences, and since I’m not buying or selling books and have never cared about free galleys, it feels less relevant to me personally than some of the other conferences I’ve attended this year.

I don’t know if it’s just too big for me to get a firm grip on, or maybe it’s trying to be too many things to too many people?

This will be my third time attending BEA, and the first time I’m attending more than one day, and by all rights it should feel like Book Nerd Nirvana, akin to how I felt about the first NY Comic-Con (was that REALLY back in 2006?!?!), but in reality, it just feels like three really long days of extra work standing between me and the holiday weekend. (more…)

Collaboration is the Killer App – #DIYdays

Post author:Guy LeCharles Gonzalez
Post published:April 4, 2010
Post category:Media Personal
Post comments:4 Comments

For a writer, it's an amazing opportunity to leverage the full depth of their creations through a truly collaborative process -- ideally starting after the first draft is written, IMO -- instead of parceling out chunks of rights for a licensing fee and complete loss of control.

Shout-Outs: Lanier, Wendig and the Robots

Post author:Guy LeCharles Gonzalez
Post published:January 24, 2010
Post category:Media Personal
Post comments:6 Comments

"The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising." Jaron Lanier, You Are Not a Gadget I'm knee-deep in final preparations for Digital Book World next week (look for the new website to relaunch by Tuesday, built by me!), but I wanted to give…