Five Things: April 27, 2023
"Be the change you want to see." Five things for April 27, 2023. That's it! That's the excerpt.
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Stop Getting Clowned by Twitter
Whether it's the outright banning of individual journalists he doesn't like, or the recent mis-labeling of NPR's account, Twitter has become an even more dangerous platform for spreading misinformation under Musk — a comically dystopian combination of The New York Times and Truth Social.
Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?