Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

On the Shelves: 7/6/06

Support GOOD Comics! Try something new EVERY month. My weekly look at select comic books being released Thursday, 7/6/06. The full shipping is list available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure to take advantage of it. If not, find another one; or try Khepri.com or MidtownComics.com] PICK OF THE WEEK Second Wave: War of the Worlds #4BALLANTINE BOOKS Flight Vol 3 GN, $24.95 For all the praise the first two volumes of this anthology has received, the second one remains buried in my…

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Say What?: Superman Returns Edition

"Well, it didn't suck... It would take all the combined good parts of Elektra, Batman and Robin, and Teenage Mutant Ninja Turtles II: The Secret of the Ooze to equal half of Superman Returns, but Superman Returns would have to be twice as rad to equal The Incredibles or Spider-Man 2."--David Campbell, Off-topic: The Official Dave's Longbox Review of Superman Returns - Like You Care"Screw the fact THE INCREDIBLES is a cartoon, give me a story that's better than that, because animated or not, THE INCREDIBLES is the new gold standard for superhero movies. SUPERMAN RETURNS was in live-action (partially)…

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COMMENT: Does Superman Have Batman’s Legs?

Batman Begins

[Edited to add a conclusion!]

The early numbers are in and Superman Returns has raked in an estimated $84,208,000 at the domestic box office over its first five days in release, $12m ahead of Batman Begins over the same period, but with 2/3rds of that difference coming in over the first two days. Its $52,150,000 during the Friday-Sunday period — which ranks as only the 5th best opening in 2006, 47th overall — is almost tied with Batman Begins’ opening Friday-Sunday haul (June 17-19: $48,745,440) which ended up representing 23.7% of its total $205,343,774 gross.

If the Man of Steel can match the Dark Knight’s pace, Superman Returns should come in around $220 million at the domestic box office, notably short of its well-publicized $260 million production budget, a figure that doesn’t include what is very likely a hefty marketing budget of at least $50 million. Figure a foreign box office total matching Batman Begins’ $166 million, and you have a potential $400+ million blockbuster that in some circles will be considered a disappointment, a la Peter Jackson’s King Kong ($218m domestic BO, $207m budget).

The big question, though, is does Superman have Batman’s legs, and is not reaching the $200m plateau a possibility?

(more…)

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Me, Me, Me Meme

1. What time did you get up this morning?7am 2. Diamonds or Pearls?Silver3. What was the last film you saw at the cinema?X3: The Last Stand4. What is your favorite TV show?Grey's Anatomy5. What did you have for breakfast this morning?Coffee6. What is your middle name?LeCharles7. What is your favorite cuisine?I like a wide range of food, but I got in trouble last time for not saying "Anything my wife cooks." ;-)8. What foods do you dislike?Weird textures, especially mushy stuff.9. Your favorite Potato chip?Pringles10. What is your favorite CD at the moment?The last mix CD I made.11. what kind…

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Marketing: Sam Jackson is my Bro!

Screw Superman on MySpace, this is viral marketing done right!Ever since I heard that Sam Jackson might be uttering the line, "There are motherf***ing snakes on the motherf***ing plane!" in a movie called Snakes on a Plane, I knew I had to see it. (Finding out Julianna Margulies is also in it certainly helped, and makes it more likely that my wife will want to see it, too!) Then I noticed in DC's solicits for September that they were releasing a comic book tie-in, with the first of two issues releasing on my birthday (see below), and figured I'd pick…

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MARKETING: Superman Joins MySpace

The Superman Returns marketing onslaught continues... Man Of Steel Seeks Friends AN AMERICAN CULTURAL ICON HAS landed in the leading American social networking site with the posting of a MySpace profile to promote the new "Superman Returns," premiering June 28. By Thursday evening, just five days after the site quietly went live, the profile had attracted 12,719 MySpace "friends," many responding to the site's slogan, "Show us your 'S'," with photos of themselves striking the iconic shirt-ripping pose to reveal the well-known symbol--including at least one fan who had the "S" tattooed directly on his chest. The Web site also…

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POLL: Niche Comics Sites?

Thinking "aloud" here...NEWSarama and CBR have gobbled up two of the better group blogs out there recently, while peripheral niche sites like the Ninth Art are shutting down. Meanwhile, the sleeping giant, Wizard, is finally doing something with their web site, already snagging exclusive columns from Bendis and Johns, and likely becoming the new home for most Marvel and DC exclusives. How long before they start to siphon off some of NEWSarama and CBR's audience and firmly position themselves as one of the top three comics sites? Six months, tops?When I think of the other comics sites, including The Pulse…

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