The Left Bank GangBy Jason (Fantagraphics, 2006; $12.95) Why Are You Doing This?, an enthralling Hitchkockian mystery with a big…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
Superman Returns, Disappoints, May Disappear Again and Take His Friends With Him
The initial weekend estimates are in and, like Lex Luthor with Kryponite, it’s bad news for the Man of Steel…
COMMENT: Under the Covers
Pop quiz: What’s the difference between these three magazine covers? If you said “everything”, you get a no-prize! I purposefully…
COMMENT: Superman Returns Sequel Hinges on $200m
For those who thought I was off the mark with my speculation over Superman Returns’ not broaching $200 million domestically,…
COMMENT: ‘Twas Marketing Killed the Son of Krypton
While Pirates of the Caribbean: Dead Man’s Chest finishing first at the box office this weekend was a no-brainer, I…
On the Shelves: 7/6/06
Support GOOD Comics! Try something new EVERY month. My weekly look at select comic books being released Thursday, 7/6/06. The…
Say What?: Superman Returns Edition
“Well, it didn’t suck… It would take all the combined good parts of Elektra, Batman and Robin, and Teenage Mutant…