Pop quiz: What’s the difference between these three magazine covers? If you said “everything”, you get a no-prize! I purposefully…
Tag: Marketing
Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
COMMENT: Superman Returns Sequel Hinges on $200m
For those who thought I was off the mark with my speculation over Superman Returns’ not broaching $200 million domestically,…
COMMENT: ‘Twas Marketing Killed the Son of Krypton
While Pirates of the Caribbean: Dead Man’s Chest finishing first at the box office this weekend was a no-brainer, I…
On the Shelves: 7/6/06
Support GOOD Comics! Try something new EVERY month. My weekly look at select comic books being released Thursday, 7/6/06. The…
Say What?: Superman Returns Edition
“Well, it didn’t suck… It would take all the combined good parts of Elektra, Batman and Robin, and Teenage Mutant…
COMMENT: Does Superman Have Batman’s Legs?
[Edited to add a conclusion!] The early numbers are in and Superman Returns has raked in an estimated $84,208,000 at…
Me, Me, Me Meme
1. What time did you get up this morning?7am 2. Diamonds or Pearls?Silver 3. What was the last film you…