Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.
The public library is one of the fundamental pillars of our peculiar flavor of democracy, and yet, recent events in both political and publishing circles suggest that our commitment to them is wavering. And there's certainly no shortage of opinions about their place in the "digital future," some optimistic, but most some ignorant variation on "Who needs libraries when we have Kindles, Netflix and Wikipedia?"
Of course, last week’s much hyped and completely vague announcement of Bookish, a new joint venture between three of the “Big 6? – Hachette Book Group, Simon & Schuster, and Penguin Group — caught my attention, not for its unusual (but not unprecedented) collaborative angle, but for its disappointingly unimaginative and shortsighted value proposition.
Now, with a new job serving a new community that doesn't officially (or unoffically) require my writing skills, there's an exciting light at the end of the tunnel and I'm seizing the opportunity while trying to find the right balance to ensure it's all sustainable.
Stories just as powerful and compelling as those Waiting for Superman put in the spotlight are confined to the printed page instead of being unleashed across multiple platforms for people to connect with, share with others, and inspire action.
Right now, the relative ease of digital publishing -- not yet the equivalent of blogging, but getting closer every week -- and the exceptional successes of a relative handful of authors masks the larger challenges ahead for authors and publishers alike, regardless of their business model: discoverability.
One of Godin's running themes throughout Poke is to be an initiator, and that risking failure is the best road to achieving success, and by making Poke the Box the first offering from The Domino Project, he's practicing what he preaches. He initiated, he shipped, and he pretty much failed to deliver a good book.
The Art of Immersion is a much-needed bridge to/from Henry Jenkins' seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that's accessible to all, whether enthusiast or skeptic.