Platform

I still don’t consider Mastodon a straight Twitter alternative — at least not the Twitter we’ve come to know during the Trump/Musk Error — but it has replaced the Twitter I used to know and love back in the day.... Contrary to some self-serving media coverage, people continue to sign up and kick the tires — most surges apparently align to Musk's latest shenanigans — and a lot of them are sticking around and, like me, enjoying the experience.

Of course, like quitting smoking or other addictions — and let's be honest, for some of us, Twitter had become an unhealthy addiction — it's left a gaping hole in my life. Over the years, Twitter had evolved into my main source of current events, engagement with topics of interest, and connections with people I've known for years but am unlikely to see in person any time soon. The spoke became a hub, something the marketer in me knew was very wrong.

Twitter is an irreplaceable platform for me, and I recently learned I'm among its small minority of "heavy users" who drive the platform's revenue. I've invested 14+ years and more than 51,000 tweets in curating an optimal feed that keeps me informed, entertained, visible and connected to the topics I care about most, and more importantly, other people who share those interests. I'm not as active as I used to be, but I'm still way more active than the vast majority of users, even among those I follow.