A large part of GOOD's appeal was its unique business model, its compelling mission, and its target audience: "For People Who Give a Damn." While not replicable in any scalable way, it had a far more noble mission than the mercenary and fickle "connecting advertisers to eyeballs" model of most magazines, and it looks like that mission ultimately forced a complete and radical rethinking of the magazine itself.
Tag: Platform
Pottermore—When Disintermediation Goes Awry
While it's interesting to see the affiliate script flipped on Amazon, with their redirecting traffic to purchase the ebooks (surely with a nice cut of the revenue), the user experience leaves a lot to be desired, especially if you're used to purchasing your ebooks via the Kindle itself and/or the apps. The whole setup seems to be targeting hardcore fans—most of whom have probably already downloaded the ebooks for free via a torrent site—while asking the more casual reader to jump through hoops Amazon and B&N, in particular, have worked hard to eliminate.
If Not Readers…?
Amazon has always understood that readers are the most relevant market and that's why they're in the position of power they're currently enjoying. Do they wield their big stick aggressively? Definitely. And so did B&N and Borders before them, and presumably whomever the boogeyman was prior to them were guilty of the same thing.
The Myth of “Verticalization” — Community Ain’t Easy
As anyone who's actually worked within a "vertical" knows, whether from a niche consumer or business-to-business angle (or, heaven help them, for a non-profit organization or political campaign), just because a subset of people share a common passion doesn't mean they're a single-minded group that can be engaged in one templated way. Every vertical that presents a viable business opportunity is going to have its own sub-communities and overlapping layers, with some often in direct opposition to others.
On the Appeal of Indie Bookstores
There are a number of challenges indie booksellers face—a shit economy being the biggest of them—and there are many that won't succeed, not because Amazon put them out of business but because THAT'S WHAT HAPPENS TO MOST BUSINESSES. There are many neighborhoods that simply can't (or won't) support a local bookstore, and that's perfectly normal, too.
KDP Select: Is It Worth It?
If you're an author who has already been shook and sold your soul and firstborn to Jeff Bezos, I can see this seeming like a good short-term deal, but the potential repercussions are huge.
Publishing’s Brooklyn Problem
Much like Google didn't disintermediate big ad agencies via AdWords, nor TV networks or Hollywood studios via YouTube, but instead provided new channels for those who had no need for the Super Bowl, Amazon has done the same for authors who are better served with a scalpel than a mallet.
Are Inexpensive Self-published Ebooks the New Blogs?
It reminds me of 2003, the year I started blogging, and how some people were able to attract large audiences for their writing, and the mainstream media scoffed that they would ever be taken seriously. Fast-forward, many of those early bloggers are now considered "real" journalists, some because they went to work for traditional media brands, others because they attracted a significant enough audience on their own that they couldn't be ignored.
Spinning Dominoes: Don’t Believe the Hype… But DO Learn From It
Not quite one year to the day it was announced, Seth Godin is shutting The Domino Project down, offering the awkward explanation that "it was a project, not a lifelong commitment to being a publisher of books," instead of, perhaps, admitting that publishing is harder than it looks if you want to swim at the deep end of the trade pool in the middle of a dramatic transition, as he obliquely acknowledges in many of his noteworthy takeaways.
Entry Points, Accessibility and Transmedia Potential
It will be interesting to see what other publisher can successfully go the Marvel route; with a $2B+ worldwide box office already in for the Avengers' on-screen storyworld (one that still bizarrely lives in total isolation from the comics), I'm guessing several will make the attempt within the next 2-3 years. Two gaming franchises I think have some serious transmedia potential are Bethesda's The Elder Scrolls and Activision's Skylanders, though you might be surprised by which one I think has the most potential.