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Read more about the article You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren't nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.

Continue ReadingYou Know What’s “Uninspired,” Prof. Galloway? (UPDATED)
Read more about the article You Are What You Tweet

You Are What You Tweet

I love data, but the more complex it becomes, the less effective spreadsheets and Powerpoint charts are at presenting it. Enter infographics and the growing field of data visualization, perhaps best personified by Facebook's hiring of personal infographics guru Nick Felton to work on the visual elements of their new Timeline feature.

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Read more about the article What is Journalism?

What is Journalism?

Journalism is more than soundbites or "just the facts, ma'am" but getting "the facts" is a critical first step that involves the kind of research, investigation and perspective few link-bloggers can offer. While people may think they don't care about "journalism," they usually realize that's not the case when the lack thereof leads to things like political scandals, financial disasters, and ill-conceived wars.

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Read more about the article It’s the CONTENT, Stupid! (And the Community.)

It’s the CONTENT, Stupid! (And the Community.)

While Wall Street and technology pundits continue to devalue those who create and curate content professionally in favor of dumb pipes, content aggregators, and social media pyramid schemes, the fact is, at the end of the day, it all starts with good content. Without it, the digital business is a cork floating on the publishing stream, and the new shiny devices are little more than electronic bricks sinking to the bottom at varying rates of speed.

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Read more about the article Social Media Overload! What to Unplug?

Social Media Overload! What to Unplug?

Google+ is an intriguing mash-up of Facebook and Twitter, but its use of "circles" does a better job of reflecting and managing the variety of solid and permeable walls that exist in real-life networks, and when it comes to privacy, I trust our robot overlords a slight bit more than the new kids on the virtual block.

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Read more about the article Your Brand is NOT a Community

Your Brand is NOT a Community

Back in January, Shiv Singh gave a great keynote presentation, Engaging Readers in the Digital Age, at the inaugural Digital Book World Conference that, in retrospect, set the tone for what was to come in 2010.

“Build consumer brands,” Singh exhorted, “because your current value chain is breaking.”

Since then, we’ve seen the introduction of the iPad, the Agency Model, and ugly public standoffs between Amazon and several publishers over ebook pricing; notable authors like J.A. Konrath and Seth Godin have made a fuss about eschewing “traditional” publishing channels; and uber-agent Andrew Wylie challenged Random House to a stare-down over ebook royalties, launching his own ill-fated ebook imprint, Odyssey Editions.

Underscoring all of these dust-ups is one recurring theme: publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.

(more…)

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