Social Media

Read more about the article Rethinking Engagement: Facebook and Permission Marketing

Rethinking Engagement: Facebook and Permission Marketing

If you think of a “Like” as an opt-in, you’re as close to the value proposition of an email list as it gets outside of actually acquiring that email, and you should treat the content you post to your Facebook Page with as much care and attention as you do your email newsletters. Even better, think of your Facebook Page as a key component of your brand’s overall audience development strategy, complementing your website and email program, and as your audience there grows, leverage Facebook Insights as aggressively as your web analytics to inform and evolve your content strategy.

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Read more about the article Moving Beyond THE BOOK; Three Takeaways from #Book2

Moving Beyond THE BOOK; Three Takeaways from #Book2

The latest edition of Book^2 Camp, a publishing and technology "unconference," took place yesterday, and while it lacked the star power of last year's Margaret Atwood appearance, it was another worthwhile Sunday afternoon full of thoughtful conversations about the future of publishing. Three quick takeaways.

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Read more about the article Are Inexpensive Self-published Ebooks the New Blogs?

Are Inexpensive Self-published Ebooks the New Blogs?

It reminds me of 2003, the year I started blogging, and how some people were able to attract large audiences for their writing, and the mainstream media scoffed that they would ever be taken seriously. Fast-forward, many of those early bloggers are now considered "real" journalists, some because they went to work for traditional media brands, others because they attracted a significant enough audience on their own that they couldn't be ignored.

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Read more about the article The Problem With Klout? It Has None

The Problem With Klout? It Has None

Therein lies the real problem with Klout. While its Topics feature is an intriguing attempt to add a much-needed contextual layer to its linear scoring and might have some long-term potential (most likely as acquisition bait, to complement PostRank or Radian6?), overall, it's a pretty useless, Foursquare-style gamification of the worst aspects of Social MEdia.

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Read more about the article You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

You Know What’s “Uninspired,” Prof. Galloway? (UPDATED)

In the pre-digital days, influential media brands like Cosmopolitan and Vogue were one of the primary gateways for marketers to connect with consumers. They offered an attentive audience that would have been difficult for most marketers to gather without investing heavily in staff and infrastructure. Today, those media brands are no longer primary gateways, and marketers aren't nearly as reliant on them to reach their desired audience as they used to be as they now have cost-effective tools at their disposal to engage directly with consumers.

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Read more about the article You Are What You Tweet

You Are What You Tweet

I love data, but the more complex it becomes, the less effective spreadsheets and Powerpoint charts are at presenting it. Enter infographics and the growing field of data visualization, perhaps best personified by Facebook's hiring of personal infographics guru Nick Felton to work on the visual elements of their new Timeline feature.

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