Goodreads Takes Next Step in Social Reading
Americans spend nearly a quarter of their time online on social networking sites and blogs, according to the latest Nielsen research, and the most conservative estimates predict eBooks will represent at least 10% of book sales by the end of the year, but one question that’s not been clearly answered yet is whether there’s any demand to bring the two together.
Goodreads, the largest social network specifically for readers, claims a dual mission: “to get people excited about reading,” and, via their Goodreads Author program, “to help authors reach their target audience — passionate readers.”
The site boasts 3.6 million members who have added more than 100 million books to their virtual shelves and created more than 30,000 groups covering a variety of interests.