While Wall Street and technology pundits continue to devalue those who create and curate content professionally in favor of dumb pipes, content aggregators, and social media pyramid schemes, the fact is, at the end of the day, it all starts with good content. Without it, the digital business is a cork floating on the publishing stream, and the new shiny devices are little more than electronic bricks sinking to the bottom at varying rates of speed.
Google+ is an intriguing mash-up of Facebook and Twitter, but its use of "circles" does a better job of reflecting and managing the variety of solid and permeable walls that exist in real-life networks, and when it comes to privacy, I trust our robot overlords a slight bit more than the new kids on the virtual block.
Back in January, Shiv Singh gave a great keynote presentation, Engaging Readers in the Digital Age, at the inaugural Digital Book World Conference that, in retrospect, set the tone for what was to come in 2010.
“Build consumer brands,” Singh exhorted, “because your current value chain is breaking.”
Since then, we’ve seen the introduction of the iPad, the Agency Model, and ugly public standoffs between Amazon and several publishers over ebook pricing; notable authors like J.A. Konrath and Seth Godin have made a fuss about eschewing “traditional” publishing channels; and uber-agent Andrew Wylie challenged Random House to a stare-down over ebook royalties, launching his own ill-fated ebook imprint, Odyssey Editions.
Underscoring all of these dust-ups is one recurring theme: publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.
Americans spend nearly a quarter of their time online on social networking sites and blogs, according to the latest Nielsen research, and the most conservative estimates predict eBooks will represent at least 10% of book sales by the end of the year, but one question that’s not been clearly answered yet is whether there’s any demand to bring the two together.
Goodreads, the largest social network specifically for readers, claims a dual mission: “to get people excited about reading,” and, via their Goodreads Author program, “to help authors reach their target audience — passionate readers.”
The site boasts 3.6 million members who have added more than 100 million books to their virtual shelves and created more than 30,000 groups covering a variety of interests.
The best blogs are driven by passion, not obligation, and that you can tell when someone is just feeding the machine to maintain their traffic, a la Seth Godin, for whom I often use the hashtag #bloggingtoohard.
Whether you agree with Macmillan's push for new terms of sale for their ebooks or not, one thing that's been particularly impressive is the extremely vocal support they've received from their authors, particularly those published by their sci-fi/fantasy imprint Tor/Forge. As the news broke last weekend, several Tor/Forge authors immediately reacted to Amazon's ceasing direct sales of their books by replacing Amazon's links on their sites and redirecting their fans to Barnes & Noble and IndieBound. Among them was Cherie Priest, whose popular steampunk novel, Boneshaker, was recently honored with a PNBA 2010 Book Award, and as of 12:45pm EST…