Five Things: December 1, 2022
Five things for December 1, 2022. That’s it! That’s the excerpt.
[FLASHBACK] The Future of the Blog: Robots Win
Shatner’s on Twitter, too, which is a “micro-blogging” platform. It’s like a blog on training wheels, for bloggers too stupid or boring to put together a compelling paragraph or three, and social media gurus who don’t like dealing with people all that much. Ev and Biz clearly had no idea the monster they were creating.
Five Things: November 17, 2022
Five things for November 17, 2022. That’s it! That’s the excerpt.
Leanpub’s Frontmatter Podcast: It’s Me, Again!
This time around, we skipped the origin story and jumped right into things. Epp let me rattle on about Comics Plus (aka the day job), Panorama Project and libraries, DOJ vs. PRH, and Twitter — and then cleaned it all up so I sound reasonably coherent. It’s also on video this time, which caught me by surprise as you may be able to tell from the hat I’m wearing — I was a couple of weeks overdue for a haircut!
Twitter Detox
Of course, like quitting smoking or other addictions — and let’s be honest, for some of us, Twitter had become an unhealthy addiction — it’s left a gaping hole in my life. Over the years, Twitter had evolved into my main source of current events, engagement with topics of interest, and connections with people I’ve known for years but am unlikely to see in person any time soon. The spoke became a hub, something the marketer in me knew was very wrong.
Five Things: November 3, 2022
Five things for November 3, 2022. That’s it! That’s the excerpt.
Five Things: Moving Day
I’m still not sure what I’m planning to do with my Twitter presence, but I’ve decided to make a related jump and move my newsletter from Revue (now owned by you-know-who) over to Substack.
Should I stay or should I go?
Twitter is an irreplaceable platform for me, and I recently learned I’m among its small minority of “heavy users” who drive the platform’s revenue. I’ve invested 14+ years and more than 51,000 tweets in curating an optimal feed that keeps me informed, entertained, visible and connected to the topics I care about most, and more importantly, other people who share those interests. I’m not as active as I used to be, but I’m still way more active than the vast majority of users, even among those I follow.
Five Things: October 20, 2022
Five things for October 20, 2022. That’s it! That’s the excerpt.
Penguin Random House’s “Two Percent” Marketing Gambit
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?