Of course, like quitting smoking or other addictions — and let's be honest, for some of us, Twitter had become an unhealthy addiction — it's left a gaping hole in my life. Over the years, Twitter had evolved into my main source of current events, engagement with topics of interest, and connections with people I've known for years but am unlikely to see in person any time soon. The spoke became a hub, something the marketer in me knew was very wrong.
I’m still not sure what I’m planning to do with my Twitter presence, but I’ve decided to make a related jump and move my newsletter from Revue (now owned by you-know-who) over to Substack.
Twitter is an irreplaceable platform for me, and I recently learned I'm among its small minority of "heavy users" who drive the platform's revenue. I've invested 14+ years and more than 51,000 tweets in curating an optimal feed that keeps me informed, entertained, visible and connected to the topics I care about most, and more importantly, other people who share those interests. I'm not as active as I used to be, but I'm still way more active than the vast majority of users, even among those I follow.
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?