Five Things: October 20, 2022
Five things for October 20, 2022. That's it! That's the excerpt.
Five things for October 20, 2022. That's it! That's the excerpt.
Math is important, even in a creative industry like publishing. What numbers are publicly available to establish a clearer picture about PRH’s marketing spend and what it means for authors?
Five things for January 6, 2022. That's it! That's the excerpt.
Five things for December 23, 2021. That's it! That's the excerpt.
Five things for November 4, 2021. That's it! That's the excerpt.
Five things for March 25, 2021. That's it! That's the excerpt.
I used my own modest platform to build a following for DBW's Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly's email list. I also launched a weekly "webcast" called DBW Roundtable where a panel of industry colleagues discussed the topic of the week, not only steadily building our audience and email list, but also serving as a test lab for potential conference programming and speakers. My content strategy wasn't to make DBW another traditional media outlet, but a trusted platform for informed opinions and industry expertise that offered the kind of actionable insights we promised at the annual conference—on a year-round basis. In doing so, it would not only ensure the continued relevance of the annual conference, it would also become a steady source of new ideas, content, and voices while also developing additional revenue streams.