Gaming’s Killer App: Twitch?
it's the non-gaming aspects of the Xbox One that I find most intriguing because I don't believe "next gen" will ultimately be defined by graphics, and the first real example of that is Twitch. Per Google research, "Gamers are an important driver of brand engagement, as they create, curate, and share content." And that's where Twitch comes in and things get really interesting.