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Marketing Monday: A Simple Plan, Part II

Post author:Guy LeCharles Gonzalez
Post published:February 12, 2007
Post category:Media Pop Culture Reviews
Post comments:2 Comments

Last week I covered the first three steps of Kevin Stirtz' "Smart Marketing System", focusing on a marketing plan's Goals, Market and Message, and this week I'll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET you want to reach 3. The MESSAGE you want to deliver to your market 4. The MONEY you are willing to spend to deliver your message 5. The MEDIA you will use to deliver your message Money and Media, of course, are pretty much inseparable,…

Marketing Monday: A Simple Plan, Part I

Post author:Guy LeCharles Gonzalez
Post published:February 5, 2007
Post category:Media Pop Culture
Post comments:2 Comments

Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby [ensuring] profitability. (Investopedia) Last week, I referenced Kevin Stirtz' "Smart Marketing System", a simple, 5-step blueprint for building and implementing a successful marketing plan, and posited it as a good…

For Black History Month: Flashback

Post author:Guy LeCharles Gonzalez
Post published:February 1, 2007
Post category:Media Pop Culture
Post comments:5 Comments

I have a love-hate relationship with Black History Month, simultaneously appreciating the thought behind it while despising its continued necessity. As such, I'm not planning to make a big deal about it 'round these parts; it's a thing for less diverse sites and blogs to take note of, an opportunity to pay lip service to diversity for the next 28 days before returning to the status quo. (Cynical? Not me!) That said, in light of some recent relevant discussions across the blogiverse, I thought I'd "reprint" the first really good post I ever made here (and to-date, still one of…

Smallville’s "Justice" Was Pretty Damn Good

Post author:Guy LeCharles Gonzalez
Post published:January 18, 2007
Post category:Pop Culture Reviews
Post comments:3 Comments

It's been a long while since I caught a full episode of Smallville, but there was no way I was missing tonight's episode, "Justice", even if it meant skipping my latest addiction, Ugly Betty. (One year after "Code Black", Grey's Anatomy remains my numero uno!) Bart Allen is the only one of the nascent Justice League I'd ever seen before, and while I still didn't particularly like him, I think the kid who plays him does so perfectly, because if I did like him, something would be wrong. Victor Stone was cool, a rare combination of brains and brawn (even…

Much Ado About Cowboys & Aliens

Post author:Guy LeCharles Gonzalez
Post published:January 10, 2007
Post category:Media Pop Culture
Post comments:5 Comments

I knew a lot of people in the comics industry didn't like Platinum Comics' Scott Rosenberg, but holy cow!Comics writer A. David Lewis (the excellent The Lone and Level Sands) absolutely flipped his lid last Friday upon seeing Entertainment Weekly's sporadic comics sales chart showing Cowboys & Aliens in the top spot, according to Midtown Comics:"What smarts most is that C&A is listed as the top-selling graphic novel. Yes, Entertainment Weekly crowns it as #1.First, that's crap. I think we all know that's crap. And, by 'we,' I mean people who actually go to comic book shops on an almost…

Review: American Born Chinese

Post author:Guy LeCharles Gonzalez
Post published:December 28, 2006
Post category:Media Pop Culture Reviews
Post comments:0 Comments

American Born ChineseBy Gene Luen Yang (First Second, 2006; $16.95)When I first heard about American Born Chinese back in July, I pegged it as the highlight of First Second's second wave of releases purely based on a few preview images and its solicitation copy. After doing so, I crossed my fingers that it would actually live up to my lofty expectations, as Deogratias had set the bar pretty high. It took me a while to finally pick up a copy, and before I did, it was named as a finalist for this year's National Book Award in Young People's Literature,…

Crystal Ball: March 2007 Solicitations, Part II

Post author:Guy LeCharles Gonzalez
Post published:December 23, 2006
Post category:Media Pop Culture Reviews
Post comments:0 Comments

Support GOOD Comics! Pre-order something new EVERY month. Part I featured a look at Marvel, DC, Image and Dark Horse's offerings for March 2007, and now Part II casts the spotlight on the most interesting books being solicited by "independent" publishers. Links to full solicitations from almost every publisher can be found at MillarWorld. [NOTE: Not all of these titles will actually arrive in all stores. If your local comic book shop (LCBS) offers a pre-ordering service, download a convenient order form from Diamond and be sure to take advantage of it. If not, find another one; or try Khepri.com…