Submissions: Know Your Market… and Medium
The most basic advice usually given to writers looking to submit their work to magazines or literary journals is to know the market, aka read the guidelines and pick up a few issues before wasting your time and the editors’ by sending something that’s totally inappropriate for a publication.
With the increasing popularity of online-only publications, it might be time to suggest another piece of not-so-basic advice, and that’s the importance of knowing your MEDIUM.
There’s a number of differences between writing for print and writing for the web, no matter the format or genre, because the former is much more contextual than the latter.
In a print magazine, each page is designed, and the articles on them are laid out, with an intent to establish a steady flow from page to page, to carry the reader from cover to cover so they don’t miss anything, including the ads. An issue may have a specific theme, or have a number of different departments, each with their own themes, that can act as a subtle prop for the articles, stories or poems to lean on. While an online publication can mimic many of the page design elements of print, an article, poem or story has to be able to completely stand on its own, as it may be accessed in any number of ways that have nothing to do with the context of the site that published it. (aka Google, StumbleUpon, Twitter, etc.)
Online, a title is arguably even more important than usual, but especially for Spindle.