Marketing Monday: No-Brainer Marketing Efforts, Pt. II
Wrapping up the subject of Marketing No-Brainers from two weeks ago, the final no-brainer is the PowerPoint presentation — a portable, printable document offering an overview of all relevant information on the publisher and/or product based on the intended audience. This presentation should bring together all of the other elements of the no-brainer puzzle into
Ghost Rider’s Qualified Success and What it Means for DC
With the estimates for its third weekend in ($11.5m towards $94m to-date, domestic) it’s safe to consider Ghost Rider a qualified success as it’s quite likely that it will surpass director Mark Steven Johnson’s previous effort, Daredevil — which topped out at $102m after 22 weeks in release — by the end of next weekend,
Random Thoughts and an Update
So yeah, “minor” surgery is still surgery, and coupled with a drug industry and medical profession that takes “side effects” a bit too casually, I missed the entire NY Comic Con. The whole damn thing. The PopCultureShock party, too, which pisses me off the most, actually, as I was hoping to meet up with some
Marketing Monday: No-Brainer Marketing Efforts
Thanks to Adam Kubert, today’s Marketing Monday column will be delayed until later this evening.* So far, we’ve looked at the five basic steps to developing a simple marketing plan and how they specifically relate to marketing comics. Last week, I put forth five specific marketing efforts, no-brainers that every aspiring publisher should be ready
Comic Book Commentary v2.0 and Other Stuff
Random, somewhat connected thoughts on the site, traffic and future plans… ITEM: Ever since I got back on the blogging horse late last year, traffic has been on a steady upswing, which is very nice. January was our best month since our peak early last summer, and February is tracking quite nicely. Many, many thanks
On Soliciting Reviews, Entitlement and Reaction Sheets
“You get what you get, and you don’t get upset.” –Isaac D. Gonzalez, 6 years old An interesting debate broke out over the weekend at Johanna Draper Carlson’s blog, Comics Worth Reading, in response to a post entitled, Stupid Publisher Tricks: Review Copies and Guilt Trips (and its follow-up, Another Argument Against Review Copies), that
Mark Your Calendar: Kids’ Comic Con
A kid-centric comic convention, in the Bronx?!?! Alex Simmons is my hero! Kid’s Comic Con Slated for the Bronx Known for his work as a writer of comics, prose and plays as well as an ongoing series of popular kids comics workshops held around New York City, Alex Simmons announced plans to hold the first
Mark Your Calendar: NYCC 2007 After-Party
Last year’s PopCultureShock-hosted After Party was so much fun, we’re doing it again…Bigger, Better and FREER! 2007 NYCC / PCS AFTER-PARTYSaturday, February 24th10pm – Until…? SLATE PLUS54 West 21st Street (between 5th and 6th Avenues) ** No Cover Charge; No Guest List** With DJs Dylan Garrett and Mr. Brown** 2 Floors of Music, Drinks and
Marketing Monday: A Simple Plan, Part II
Last week I covered the first three steps of Kevin Stirtz’ “Smart Marketing System”, focusing on a marketing plan’s Goals, Market and Message, and this week I’ll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET
Marketing Monday: A Simple Plan, Part I
Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to