Category: Marketing

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Tidbits: Movies, Retail and Writing Aspirations

ITEM UPDATE: Wonder Woman Spec Script Review Latino Review’s El Mayimbe has a preview/review of the Wonder Woman spec script that seemingly helped get Joss Whedon axed from the movie. Overall, a very great read. The writers did their homework. As a comic book character origin movie – it is just as good as Batman

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For Black History Month: Flashback

I have a love-hate relationship with Black History Month, simultaneously appreciating the thought behind it while despising its continued necessity. As such, I’m not planning to make a big deal about it ’round these parts; it’s a thing for less diverse sites and blogs to take note of, an opportunity to pay lip service to

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Let’s Stop Blaming Retailers, and Start Blaming Publishers

This started out as a quick comment over at The Beat, in reference to someone blaming retailers for dim road ahead for the recently canceled The Boys series, post-DC, because retailers will order less copies from the eventual new publisher thanks to the likelihood of lower discounts than they receive from DC. It’s a knee-jerk

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"Driving Bigger Wedges in to Society"

I was going to sit this one out but it really does fall right into my wheelhouse… The unflappable Loren Javier has been hosting a handful of interesting debates over the past couple of weeks at his One Diverse Comic Book Nation blog — which is showing promising signs of becoming exactly the kind of

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Numbers Game: Shuffling Deck Chairs on the Titanic

Marc-Oliver Frisch’s always enlightening sales analysis is now posted at The Beat, looking at DC’s estimated numbers for December 2006, and buried towards the end is a very interesting breakdown of the Average Sales per Title of their three primary imprints. I’ve spotlighted the DCU as a point of interest: DC UNIVERSE 12/2003: 29,26312/2004: 36,92512/2005:

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Marketing Monday: First Things First

Among the myriad challenges comics publishers of all sizes face, one of the biggest — and most frustrating, personally — is marketing. Way too many publishers believe that marketing is little more than sending out badly written press releases and snagging previews, reviews and interviews from Wizard, Newsarama, Comic Book Resources, et al. While some

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Free Comic Book Day 2007

This year’s Free Comic Book Day is on Saturday, May 5 — the same weekend Spider-Man 3 opens — and the list of comics that will be available is pretty impressive. My initial thoughts on some of them: Archie Comics (Gold): Archie Comics Little Archie 2007 Archie Comics (Silver): Sonic the Hedgehog 2007 My son

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Stephanie Fierman: Villain, Victim…or Scapegoat?

According to Rich Johnston, as reported in yesterday’s Lying in the Gutters, DC’s outgoing SVP of Sales & Marketing, Stephanie Fierman, “is still on contract at DC for another year and will work on special projects with DC Publisher and President Paul Levitz while she looks for a new position within Time Warner.” If true,

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Review: The Guardian Line

Joe and Max #1 By Jason Medley, Claude St. Aubin & Chris Chuckery Genesis 5 #1 By Lovern Kindzierski, Claude St. Aubin & Chris Chuckery Code #1 By Mike Baron, Lovern Kindzierski, Howard Simpson, Dave Ross & Chris Chuckery (All published by The Guardian line, December 2006) Any sincere attempt by a comics publisher to

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Fierman Out at DC Comics

NOTE: I’ve rearranged the updates, so if you’re checking this for the first time, scroll all the way down for the original post. ***** UPDATE (1/16 @ 12:49m): The Beat’s latest update stirs the pot a bit as former and current DC staffers debate the story. It’s mostly he said/she said stuff involving Vinnie Costa’s

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