Five things for February 17, 2022. That's it! That's the excerpt.
Tag: New Media
Five Things: February 3, 2022
Five things for February 3, 2022. That's it! That's the excerpt.
Five Things: January 6, 2022
Five things for January 6, 2022. That's it! That's the excerpt.
Five Things: December 23, 2021
Five things for December 23, 2021. That's it! That's the excerpt.
Five Things: September 16, 2021
Five things for September 16, 2021. That's it! That's the excerpt.
Five Things: April 29, 2021
Five things for April 29, 2021. That's it! That's the excerpt.
Five Things: April 8, 2021
Five things for April 8, 2021. That's it! That's the excerpt.
Five Things: March 25, 2021
Five things for March 25, 2021. That's it! That's the excerpt.
Data-Informed Content Strategy for Enthusiast Media
Enthusiast media, aka niche consumer, is my favorite sector because it prioritizes depth over scale, and its KPIs are different from general consumer media's chasing eyeballs for advertisers. Instead of being dumb pipes driven by vanity metrics and anecdata, they can build self-sustaining communities with deep engagement that offers diversified revenue streams, including valuable intersections for marketing partners seeking strategic, long-term relationships. In its ideal form, enthusiast media (and some B2B verticals) combines community engagement, editorial integrity, and paid content into a diversified suite of relevant products and services which simultaneously minimizes its reliance on advertising while optimizing its effectiveness for savvier marketing partners.
YouTube, Algorithms, and Sponsored Content
As broadcast and cable TV fragmented into hundreds of channels serving various overlapping demographics in search of the occasional mainstream hit, and streaming competitors leveraged nostalgia and cheap licenses to fund their own original mix of niche and mainstream content, YouTube was quietly "democratizing" video content the same way Blogger and WordPress did years ago, to similar effect.