I've been fortunate enough to have had two great roles that explicitly embraced that overlap of marketing, technology, and social interaction--along with a history of that overlap benefiting me in more traditional roles. In both cases, it allowed me to take a holistic, strategic approach to integrated marketing, but neither title clearly communicates that on a resume, so I'm glad the Marketing question has been asked explicitly and I was able to address it head on.
That desire for community, to connect with others who share your interests, is what drives the best and worst of what, as a whole, makes the internet so invaluable -- from the early days of Usenet to Tumblr and whatever comes next -- and for some (including business execs who don't get it), so dangerous. I'm sure there are plenty of business lessons to be learned from all of this, and I'm sure there will be plenty of think pieces and hot takes addressing those, but I'm far more interested in grappling with the human element.
it's the non-gaming aspects of the Xbox One that I find most intriguing because I don't believe "next gen" will ultimately be defined by graphics, and the first real example of that is Twitch. Per Google research, "Gamers are an important driver of brand engagement, as they create, curate, and share content." And that's where Twitch comes in and things get really interesting.
There are myriad ways to connect with readers nowadays, both directly and indirectly, but you can’t do it all, nor should you try. Whether you’re a novelist or journalist, poet or pundit, striking the right balance is critical to implementing and sustaining an effective marketing strategy. From websites to social media to live events, this presentation focuses on the value of owned channels, offline/analog engagement, and how to make sure you’re not wasting your time.
I've always been fascinated (and frustrated) by poetry's "delicate snowflake" status, and how such a diverse variety of forms, styles, and voices often gets lumped into such a generic, cavernous category, like literary fiction and graphic novels. One of the things I've always loved about good anthologies and open mics is the inherent (or the potential for) diversity in those formats, something that's not clearly communicated on bookstore shelves nor the Dewey Decimal system.