Category: Marketing

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Deja vu-hahhahhahaha!!!!

An email I just received via my resume on Monster.com: Dear, I’ve recently obtained your resume from the Monster Board and I was very pleased when I read it. I believe that you possess many of the skills and qualities that are consistent with some of our most successful Financial Services Representatives here at MetLife.

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Buzzscope Reviews: 6/22/05

APComics 2005 PreviewCharging full-price for marketing promotions isn’t cool. If this were a Free Comic Book Day offering, or even a $0.99 promo, it might have earned an A. Catwoman #44New creative teams are always a good time to peek in on a title you’ve never read before, or dropped a while back, and Pfeiffer

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Comment: Synergy, A Summer Blockbuster Staple

With less than a week to go, the full court press is on to promote Batman Begins. I stated in a previous post that my Dad asked me when it comes out. The marketing gurus of DC’s prized possession must be grinning ear-to-ear when they can get a 52-year old who was never into comics

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Buzzscope Interview: Alias’ Miller In the Hot Seat

Miller owns up to mistakes, promises 30 years of comics Alias Enterprises burst onto the comics scene a few months back, hot on the heels of a trio of successful titles published under the Image banner: Lullaby, The Imaginaries, and Lions, Tigers and Bears. With multi-page advertising spreads in Previews, and an all-out internet PR-blitz

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Review: Top Shelf Roundup

A month or so ago, Top Shelf Productions was running a great sale on some of their backlist, with an assortment of graphic novels and comix for $1 and $3. [EDIT: The sale is apparently still on, here.] A mixed bag of titles, the vast majority of which I’d never heard of, I decided to

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Retailer Spotlight: Richmond Comix

A few weeks back, we took a trip south to visit my mother in Virginia, and I decided to hit Diamond’s Comic Shop Locator to see what the four-color world was like outside of New York City. Punching in the zip code of her suburban Richmond town, I was surprised to see only three shops

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The Important Things

This guy I work with says, “I’ve really mellowed out the past month or so.” We’re preparing for a massive move over the weekend, almost everyone on my floor is shifting places, and he’s calming himself down as he tells me and a co-worker about the storage facility where we can send the overflow of

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Retro: Forgotten Realms #1-4

As an unashamed, born again player of Dungeons & Dungeons, I was excited by last month’s official announcement that Devil’s Due was on the verge of “acquir[ing] the license to the entire D&D® library.” While I’ve enjoyed some of the D&D-based novels TSR/Wizards of the Coast has published over the years, too many of them

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Interview: Fialkov on Elk’s Run

It’s a sad fact in the comics industry today that succesfully launching a brand new title is a Herculean feat for the Big Two, requiring a massive marketing and promotion campaign with no guarantees of success. For independent publishers, it’s a near impossible task. Even sadder is the fact that the lower half of the

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Comment: Making Comics Thin-Skinned

It’s no secret that creative types can be pretty thin-skinned when it comes to their art, especially when they’re in their early developmental stages. Personally, when I first got into the poetry slam scene – competitive poetry readings, for the uninitiated, where original poems are performed and then judged on a scale of 0-10 by

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