When Content is Everywhere, Marketing is Queen
Right now, the relative ease of digital publishing — not yet the equivalent of blogging, but getting closer every week — and the exceptional successes of a relative handful of authors masks the larger challenges ahead for authors and publishers alike, regardless of their business model: discoverability.
Poke the Box, by Seth Godin
One of Godin’s running themes throughout Poke is to be an initiator, and that risking failure is the best road to achieving success, and by making Poke the Box the first offering from The Domino Project, he’s practicing what he preaches. He initiated, he shipped, and he pretty much failed to deliver a good book.
The Art of Immersion by Frank Rose
The Art of Immersion is a much-needed bridge to/from Henry Jenkins’ seminal Convergence Culture, as Frank Rose crafts an engaging, insightful overview of how storytelling has evolved in the digital age that’s accessible to all, whether enthusiast or skeptic.
Talking Community at the (f)Unconference #Book2
Every argument that begins with “But most readers…” ignores the reality that the Internet has made micro-marketing not only viable, but also enables a publishing program to be more sustainable, focusing on quality over quantity.
Take This Job and Slam It!
All good things do eventually come to an end, and for me, on the heels of an amazingly successful DBW11, I realized I was coming upon a crucial fork in the road, and while the DBW path will surely continue to be an exciting one for those continuing on, it’s one I realized would ultimately take me away from my true passion: Books, Authors, Readers and the myriad connections still to be made between them.
Marketing Yourself in the Digital Age
It doesn’t matter if you’re an aspiring writer, traditionally published or going the DIY route, marketing is every writer’s responsibility, and it takes the same level of commitment, dedication and self-discipline as sitting down and actually writing does.
Ready for Publishing Camp NYC?
Beyond the sessions, the best part of any conference is being able to spend time talking to smart people from a variety of backgrounds, and both WDC11 and DBW11 are sponsoring fun gatherings to accommodate that.
Fragmented Marketing: Making Mickey a Transmedia Epic
While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.
Amazon vs. Google: Seth Godin Wins
In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it’s a combination of email and ecommerce.
Perplex City: Learning From an ARG
Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.